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Business Ideas

Craft a winning sales and marketing plan

Like a business compass, a sales and marketing plan determines your venture\\\'s direction. Here, 4 sure-fire steps to craft a sales and marketing plan that works

A company exists solely to provide a product or service to an end user. But sometimes, even a great product can stumble out of the gate because it lacks the proper ‘push’. After all, if your product doesn’t exist in the minds ...

by Rafael Santos  | June 28, 2013 01:00:00
Business Ideas

Marketing and advertising tips from a food company

Kraft executive shares global powerhouse\\\'s strategy to drive company growth.

In the Philippines, two main factors continued to reign supreme in the consciousness of Filipino consumers - affordability and nutrition.US-headquartered Kraft Foods keeps these two factors in mind in launching, marketing and selling their products in the Philippines. Kraft Foods is the ...

by Cheryl M. Arcibal  | September 12, 2012 02:00:00
Startup Tips

The 5 tasks of an entrepreneur

Marketing expert Josiah Go shares his entrepreneurship insights in a book.

Being an entrepreneur is never just about having an ingenious concept or product that the market will surely love. Being an entrepreneur means more – it is about having a business with an aspiration, a goal, and one that will be sustainable.In ...

by Carlo P. Mallo  | May 18, 2012 03:00:00
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