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Run & Grow

Don't Believe These 4 Customer-Experience Myths

There's a reason why Adidas' Boston Marathon 'congratulatory' email didn't kill the brand

In a Bain & Company study, 80 percent of CEOs surveyed said they believed they were delivering a superior customer experience. But only 8 percent of customers agreed about that "superior" claim.This is something companies should fret about because customers today have a greater wealth ...

by Luke Williams  | April 13, 2018 06:00:00
Run & Grow

Old-School Industries Require New-School Customer Experience

It's critical for companies in old-school industries to ditch the 'we've always done things this way' mindset

The drug-testing industry can be a little old-school, and you just read that from someone coming from the trenches. Our company has been selling drug-testing solutions to corporations for more than 10 years now, and not much has changed -- though our customer ...

by Zeynep Ilgaz  | January 31, 2018 06:00:00
Business Ideas

This Business Earns Millions Thanks to Dissatisfied Customers

On-Off Group makes firms listen to clients’ candid remarks while using their product or service

“We represent the user and the customer,” says founder and director of the On-Off Group Phil SmithsonPicture this: You go into a store and ask the nearest store clerk for more information on a product that caught your fancy. But the employee ...

by Lorenzo Kyle Subido  | June 21, 2017 10:00:00
News and Events

How Reviews Influence Women's Shopping Decisions (Infographic)

How many of these common mistakes do you make?

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions.In a recent ...

by Rose Leadem  | February 07, 2017 07:00:00
Startup Tips

Turn your customers to brand loyalists with these 8 tips

Technology has set customers’ expectations to a new high and you better not disappoint them.

If you cannot provide a memorable customer experience, your startup will not survive very long these days. According to many observers, we can thank or blame technology for these higher expectations, providing information at the speed of light, leading everyone to expect more. ...

by Martin Zwilling  | May 25, 2016 03:00:00
Startup Tips

17 techniques to effectively handle haters

Here's your guide to harden yourself against haters.

It is going to happen: haters. They are going to approach you, email you, comment on your social profiles, blab about you on Twitter, publish articles against you and basically try to smear your reputation, your validity or your business.Related: How to spin ...

by Neil Patel  | April 15, 2016 09:00:00
Run & Grow

How the PH travel, hospitality industry can win in the ASEAN economy

"Let's make sure we're the best in what we do before we dream of competing with the best in another country," says a consulting group exec.

Aside from the freer flow of goods and services within the Association of Southeast Asian Nations (ASEAN), more manpower and capital are set to cross regional borders since the ASEAN Economic Community rolled out in end-2015.“The [ASEAN economy] is here at our ...

by Shadz Loresco  | March 22, 2016 12:00:00
Startup Tips

What listening says about your brand

Listening, rather than talking, can give your company the best shot at customer relations.

When searching the Internet, it's awfully nice that Google anticipates what you're asking and completes your thought. Related: What's your company's 'voice'? Here's how to figure it out.In an age of communication proliferation, organizations can listen to their stakeholders more effectively than ever. But has ...

by David Hagenbuch  | May 03, 2015 06:05:00
Technology

How to win in the 'Age of the Customer'

Modern businesses should not just deliver their products and services; those must also deliver amazing customer experiences. What should you do and what technology should you adopt to make your business remain competitive in this 'Age of the Customer'?

by James Humarang  | December 10, 2014 02:00:00
FirstDibs in Marketing for Entrepreneurs

Doing the math on business hybrids

Many entrepreneurs are lured to the idea of combing two distinct and unrelated businesses into a single venture. Should you give in to that?

Dear Amor,My partner wants us to start planning on running a startup coffee and tea place, but I kind of want a place that offers nail and spa service. Is it possible to combine both? Do we have a chance at making ...

by Amor Maclang  | October 07, 2014 10:00:00
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