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Run & Grow

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency

The presence of a worm taints even the most popular type of apple -- including the corporate kind.Is it any wonder, then, that iPhone loyalists felt betrayed when Apple confirmed customer suspicions that it had been deliberately slowing down the performance of ...

by Jeffrey D. Epstein  | February 27, 2018 08:00:00
Run & Grow

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality

When it comes to the way we shop, it seems fair to say that none of us are fundamentally rational in our decision-making. Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to ...

by Liraz Margalit  | February 21, 2018 08:00:00
Run & Grow

10 Reasons Why Your Startup Isn't Getting Customers

The average person tells 16 people about a poor customer-service experience. Don't let that happen to you

According to a Harvard Business School study, approximately 75 percent of startups with venture funding will eventually fail. The same study found that a similar percentage of small businesses will fail within the first ten years of existence.Of course, the primary reason for ...

by AJ Agrawal  | November 05, 2017 08:00:00
Run & Grow

Are Your Customers Loyal? Answer These 5 Questions to Find Out

Customer loyalty is an important building block for the positive reputation of a business

Once your business starts to gain traction and earns a solid customer base, you will want to turn your attention to growing your brand. You can predict how likely past customers are to return if you understand and measure your brand loyalty.Customer ...

by Kimberly De Silva  | October 13, 2017 02:00:00
Run & Grow

How to Increase Profits by Focusing on the Needs of Customers

How a water softener company boosted sales with moves as simple as changing its ecommerce platform

"Growing a small business is hard. If it were easy, everyone would have a business,” says Tom Tarasiuk, who knows firsthand the difficulties that small businesses go through when they try to succeed at online marketing.As president and owner of Discount Water Softeners, ...

by Brian Hughes  | June 01, 2017 06:00:00
Run & Grow

4 Strategies to Boost Customer Loyalty

The least expensive and most effective growth strategy is keeping the customers you already have

To businesses, especially businesses in the B2C segment -- loyal customers are more valuable than new customers. Even research has shown that loyal customers are worth up to 10 times the value of their first purchase. This makes it paramount for businesses to ...

by Ayodeji Onibalusi  | December 26, 2016 12:00:00
Run & Grow

Customers aren't always right and you need to challenge them

If you’re saying yes to every request, are you really listening?

If I was asked to recount all the ways the customer is not always right, I might run out of page space on this website. Right and wrong is sometimes very black and white but often it’s extremely gray. So when you ...

by Justin Gray  | November 01, 2016 12:00:00
Run & Grow

3 ways you can make your customers feel appreciated

They may not always be right, but you must listen

To help your business grow, you should always start with a simple question: “How can I get better?” Customer feedback is incredibly important: it will help you understand and answer that question, because of powerful insights your customers have about you and your competitors.Feedback ...

by Greg Hong  | September 13, 2016 05:00:00
Startup Tips

7 ways to keep customers coming back

These days, relationships and online reviews are key drivers for over 80% of new customers.

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs do not realize that this burden is costing them over $200 billion in repeat sales, according to a recent study by the W. P. Carey School of Business. The ...

by Martin Zwilling  | July 08, 2016 10:00:00
Run & Grow

4 secrets to have a happy, healthy relationship with your customers

Because even when the customer is not right, their opinions are still important.

Cash is not the only type of currency in business. The collective attitude and satisfaction of your customers is as important to your bottom line as your cash flow. Meaning, the way you treat your customers and respond to their questions, needs, ...

by David Royce  | June 12, 2016 09:00:00
News and Events

What are the most authentic brands in the world?

A new study reveals what companies need to do to retain customer trust.

Which brands have your loyalty and trust? According to a new study, perhaps unsurprisingly, a certain Mouse has won over both consumers' hearts and wallets.In its fourth annual survey about brand authenticity, communications and public relations firm Cohn & Wolfe generated a ...

by Nina Zipkin  | April 15, 2016 01:00:00
Startup Tips

4 principles to become the product, service provider of choice in your area

Principle 1: Under promise and over deliver, every time, no matter what.

Chances are good that you are not the only provider of your services or products in the world. Maybe not even in your city. Maybe not even on your block. Unlike the old days when there was only one blacksmith in town, you have ...

by Wendy Keller  | March 20, 2016 03:00:00
Startup Tips

5 stupid things that companies do

Stupid thing no. 1: Not promoting from within.

As an entrepreneur, it is easy to fall into the cliché of not seeing the forest through the trees. That often shows up in the form of doing really stupid things in your business that you would probably tell another business owner ...

by Carol Roth  | March 18, 2016 05:00:00