th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg
Run & Grow

Need Customers to Try a New, Unfamiliar Product? Give it Away for Free

How this mushroom-beverage entrepreneur got hesitant passersby to try his mushroom-based drinks

This story appears in the December 2018 issue of EntrepreneurOne summer night in 2017, a friend texted me at 1 a.m. with some news. A chocolate company she knew was leaving its retail space on Abbot Kinney Boulevard in Venice, Calif. Did I want to take over ...

by Tero Isokauppila  | December 06, 2018 08:00:00
Run & Grow

If a Customer Complaint Isn't Solved in 10 Minutes, Something's Definitely Wrong

It's time to invest in resolving customers' complaints quickly, easily and in the channels they prefer

I sat down to watch the finale of my favorite sci-fi series on a recent Sunday evening when I discovered that I had been locked out of my TV streaming service. After struggling to find a solution online, I fired off a ...

by Joshua March  | September 25, 2018 06:00:00
Run & Grow

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency

The presence of a worm taints even the most popular type of apple -- including the corporate kind.Is it any wonder, then, that iPhone loyalists felt betrayed when Apple confirmed customer suspicions that it had been deliberately slowing down the performance of ...

by Jeffrey D. Epstein  | February 27, 2018 08:00:00
Run & Grow

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality

When it comes to the way we shop, it seems fair to say that none of us are fundamentally rational in our decision-making. Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to ...

by Liraz Margalit  | February 21, 2018 08:00:00
Run & Grow

The Coffee Shop That Posted That 'Clever' Sign Isn't Clever At All

Making fun of your customers is bad business

A coffee shop in Roanoke, Va., put a "clever" sign outside that said:"Small coffee" - $5"Small coffee, please" - $3"Hello, one small coffee please" - $1.75The sign went viral. News stations reported on it. Redditors rejoiced. Bloggers and tweeters gushed."It might be ...

by Gene Marks  | June 22, 2017 12:00:00
Run & Grow

(Infographic) 9 Ways to Make Your Customers Happy

Happy customers are a core component of a healthy, profitable company

Customer satisfaction is vital to keeping your company afloat. Without customers, how would you make any money? Bad customer service can cost a business a lot. Just this year, poor customer service cost businesses in the U.S. $83 billion. And not only ...

by Rose Leadem  | December 27, 2016 12:00:00
Business Ideas

4 important lessons on handling stressed customers

Learn from these tips given by a US mover (or lipat-bahay)

When people call certain service companies – realtors, pest control, movers and the like – they are essentially dialing 911. That's because they’re likely facing a crisis that involves one of life’s biggest stressors, ranging from birth and death, to marriage and divorce, to a new ...

by Omar Soliman  | November 06, 2016 12:00:00
Run & Grow

Customers aren't always right and you need to challenge them

If you’re saying yes to every request, are you really listening?

If I was asked to recount all the ways the customer is not always right, I might run out of page space on this website. Right and wrong is sometimes very black and white but often it’s extremely gray. So when you ...

by Justin Gray  | November 01, 2016 12:00:00
Run & Grow

Use these free online tools to listen to your customers

Doing market and consumer research on the web has never been easier

Our lives have inevitably spilled over digital and this also proves true for the customer experience. With more and more people gaining access to the internet, customers now find it comfortable to express their feedback on the world wide web.While the internet ...

by Nicai de Guzman  | October 16, 2016 03:00:00
Run & Grow

3 must-do tips to create customers for life

It's all about customer service

These days, it’s easier and easier to start a business – that’s the good news. Unfortunately, with low barriers to entry comes tons of competition, so it becomes harder to distinguish your business and win customers.As an entrepreneur with a service-based business (corporate ...

by Dana Brownlee  | October 05, 2016 06:00:00
Run & Grow

3 ways you can make your customers feel appreciated

They may not always be right, but you must listen

To help your business grow, you should always start with a simple question: “How can I get better?” Customer feedback is incredibly important: it will help you understand and answer that question, because of powerful insights your customers have about you and your competitors.Feedback ...

by Greg Hong  | September 13, 2016 05:00:00
Run & Grow

4 secrets to have a happy, healthy relationship with your customers

Because even when the customer is not right, their opinions are still important.

Cash is not the only type of currency in business. The collective attitude and satisfaction of your customers is as important to your bottom line as your cash flow. Meaning, the way you treat your customers and respond to their questions, needs, ...

by David Royce  | June 12, 2016 09:00:00
Startup Tips

Turn your customers to brand loyalists with these 8 tips

Technology has set customers’ expectations to a new high and you better not disappoint them.

If you cannot provide a memorable customer experience, your startup will not survive very long these days. According to many observers, we can thank or blame technology for these higher expectations, providing information at the speed of light, leading everyone to expect more. ...

by Martin Zwilling  | May 25, 2016 03:00:00