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Run & Grow

Avoid Dissatisfied Customers by Empowering Your Employees

'Can I speak to a supervisor?' is a phrase you never want to hear

If you're a small-business owner, you're probably familiar with the frustration that comes with requests for managerial assistance from your sales team. Whether it's an irate customer who wants to vent or a vendor looking for a discount, conversations like that are ...

by Brian Greenberg  | August 24, 2018 06:00:00
Startup Tips

3 steps to empowering employees to think like CEOs

Make sure your frontliners guarantee your customers’ satisfaction.

In today’s interconnected world – where one negative customer experience can spread like wildfire – an incredible positive experience, by contrast, can be a brand's defining moment.Front-line staff members who serve as the face of your organization for clients are literally on the front lines ...

by Omar Soliman  | July 21, 2016 07:00:00
Startup Tips

3 ways to increase customer loyalty

Repeat customers are important. Find out how you can engage them more by following these tips.

Customer loyalty is arguably the most important factor in business today. Not only will it bring repeat business, but also translate to more opportunities via word of mouth as well as brand mulligans for those little hiccups that occur every now and ...

by Dave Thompson  | April 18, 2015 06:15:00
Startup Tips

Keep customers, win brand ambassadors

As most managers and business owners should know, it is costlier to win new customers than to retain existing ones. That is why it is important to turn a business' personnel as brand ambassadors.

Around 67% of the company’s customers are lost because of little or no contact, indifference, and lack of caring attitude from the company’s sales force or staff. This is according to Lawrence Villegas, director for Digital Customer Relationship Management (CRM) of Arc ...

by International Institute of Digital Marketing  | October 03, 2014 11:00:00