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Run & Grow

Need Customers to Try a New, Unfamiliar Product? Give it Away for Free

How this mushroom-beverage entrepreneur got hesitant passersby to try his mushroom-based drinks

This story appears in the December 2018 issue of EntrepreneurOne summer night in 2017, a friend texted me at 1 a.m. with some news. A chocolate company she knew was leaving its retail space on Abbot Kinney Boulevard in Venice, Calif. Did I want to take over ...

by Tero Isokauppila  | December 06, 2018 08:00:00
Startup Tips

In Order for Your Business to Grow, You Need to Turn Down Customers

While it may seem counterintuitive, focusing on the right customers for your service or product is necessary for long-term success

When you form a tech startup, your primary focus should be on building a strong reputation while slowly building your customer base. This approach may seem counterintuitive because the traditional strategy is to hype up your MVP (minimum viable product) and to ...

by Hamlet Batista  | October 22, 2018 07:00:00
Startup Tips

Fish Where The Fish Are: 4 Tips For Reaching Your Customers

Finding an audience is about knowing where to look

When I started my business, my main strategy was to get our bottled water products onto the shelves of major supermarkets. After achieving early success with Whole Foods, I assumed the bigger chains would follow, but to my dismay, I soon discovered ...

by Kara Goldin  | October 15, 2018 07:00:00
Run & Grow

Avoid Dissatisfied Customers by Empowering Your Employees

'Can I speak to a supervisor?' is a phrase you never want to hear

If you're a small-business owner, you're probably familiar with the frustration that comes with requests for managerial assistance from your sales team. Whether it's an irate customer who wants to vent or a vendor looking for a discount, conversations like that are ...

by Brian Greenberg  | August 24, 2018 06:00:00
Run & Grow

Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

Don't throw away what you spent years building by ignoring customers once they step through the door

There is an emerging truth in the business world: Companies that overlook onboarding will struggle to hold on to customers. The idea has grown and spread like a juicy rumor, and companies can no longer avoid it.Consider the cable industry, in which ...

by Gayle Teskey  | May 22, 2018 06:00:00
Run & Grow

3 Essential Traits for Earning the Trust of Your Customers

Trust is invaluable, but it can't be purchased, only earned. There is no shortcut, only commitment

The most valuable thing you’ll ever own is the trust of your clients, customers, and peers. You can’t buy it, and earning it isn’t always simple. It’s the sentiment that launched a thousand cliches, but they’re cliches for a reason: they’re true.The value ...

by Daniel Neiditch  | April 09, 2018 12:00:00
Run & Grow

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency

The presence of a worm taints even the most popular type of apple -- including the corporate kind.Is it any wonder, then, that iPhone loyalists felt betrayed when Apple confirmed customer suspicions that it had been deliberately slowing down the performance of ...

by Jeffrey D. Epstein  | February 27, 2018 08:00:00
Run & Grow

If You Want to Win Over Customers, Appeal to Their Emotions

Shopping data often looks at website visitors through hard numbers, but humans are more driven by irrationality

When it comes to the way we shop, it seems fair to say that none of us are fundamentally rational in our decision-making. Emotive messaging, flash sales and timed promotions have long been staples of the retail arsenal, with impulse-driven purchasing proving to ...

by Liraz Margalit  | February 21, 2018 08:00:00
Run & Grow

10 Reasons Why Your Startup Isn't Getting Customers

The average person tells 16 people about a poor customer-service experience. Don't let that happen to you

According to a Harvard Business School study, approximately 75 percent of startups with venture funding will eventually fail. The same study found that a similar percentage of small businesses will fail within the first ten years of existence.Of course, the primary reason for ...

by AJ Agrawal  | November 05, 2017 08:00:00
Run & Grow

How to Increase Profits by Focusing on the Needs of Customers

How a water softener company boosted sales with moves as simple as changing its ecommerce platform

"Growing a small business is hard. If it were easy, everyone would have a business,” says Tom Tarasiuk, who knows firsthand the difficulties that small businesses go through when they try to succeed at online marketing.As president and owner of Discount Water Softeners, ...

by Brian Hughes  | June 01, 2017 06:00:00
Run & Grow

(Infographic) 9 Ways to Make Your Customers Happy

Happy customers are a core component of a healthy, profitable company

Customer satisfaction is vital to keeping your company afloat. Without customers, how would you make any money? Bad customer service can cost a business a lot. Just this year, poor customer service cost businesses in the U.S. $83 billion. And not only ...

by Rose Leadem  | December 27, 2016 12:00:00
Run & Grow

Customers aren't always right and you need to challenge them

If you’re saying yes to every request, are you really listening?

If I was asked to recount all the ways the customer is not always right, I might run out of page space on this website. Right and wrong is sometimes very black and white but often it’s extremely gray. So when you ...

by Justin Gray  | November 01, 2016 12:00:00
Run & Grow

Use these free online tools to listen to your customers

Doing market and consumer research on the web has never been easier

Our lives have inevitably spilled over digital and this also proves true for the customer experience. With more and more people gaining access to the internet, customers now find it comfortable to express their feedback on the world wide web.While the internet ...

by Nicai de Guzman  | October 16, 2016 03:00:00