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Startup Tips

Digital marketing: Changing the landscape

Digital marketing may not be as highly cognitive as marketing in print, but it could be the most effective (and interactive) these days. That is because most consumers now use tablets, smartphones, and desktop PCs. Logically, it has changed the modern marketing landscape.

Contrary to the view of online doomsayers, digital marketing is here to stay and advertisers should come up with a plan that touches on both digital and traditional channels.Speaking before participants of The Digital Marketing Plan workshop organized by the International Institute ...

by International Institute of Digital Marketing  | April 11, 2014 02:00:00
Business Ideas

10 simple tips to boost security for your device

Ensure that your device remains secure.

With the increasing popularity of laptops and desktop computers running Apple’s Mac operating system, Kaspersky Lab, a leading secure content and threat management solutions developer, stressed in a number of ways to ensure that their devices remain secure. The appearance of the most ...

April 24, 2012 02:00:00