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Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
Run & Grow

Executives must possess strong digital leadership ”" study

Digital leaders reported to drive better financial performance, employee engagement

Only one in five business executives is a digital leader, says a new study conducted by Oxford Economics and sponsored by German multinational software corporation SAP.The Leaders 2020 study, based on survey results from over 4,000 executives and employees in 21 countries, identified the characteristics ...

by Entrepreneur Staff  | September 23, 2016 07:00:00
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