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News and Events

Former 8990 Holdings CEO Appointed Chairman of Regional Wi-Fi Advertising Startup

Social Light has appointed former 8990 head JJ Atencio as new chairman

Social Light Inc. is a Philippine-based multinational startup that focuses on creating digital advertising solutionsSocial Light Inc., a Philippine-based multinational startup that focuses on creating digital advertising solutions, has announced that it has raised Php25 million in a funding round led by ...

by Lorenzo Kyle Subido  | August 03, 2018 10:00:00
Run & Grow

Globe Unit’s Goal is to be an ‘Advertising Powerhouse’

AdSpark will be the exclusive reseller of the Wootag and Tracx platforms in PH

Digital advertising company AdSpark has established partnerships with video analytics firm Wootag and social intelligence platform Tracx, the company announced in a press conference on June 22.AdSpark, a subsidiary of telecommunications firm Globe Telecom, provides mobile and other digital marketing solutions to ...

by Lorenzo Kyle Subido  | June 23, 2017 02:00:00
Run & Grow

5 mobile musts for real estate marketing

Renters, buyers demand on-the-go tools for selecting where they'll put down roots

“Real estate is an inherently mobile industry which drives our mobile-first approach.”That’s Jeremy Wacksman, chief marketing officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, ...

by Aaron Orendorff  | October 09, 2016 12:00:00
Run & Grow

5 ways you can be misled by internet marketing

Harsh truths about this marketing realm that we rarely talk about

Everywhere you look, you are inundated with advertising for various products and services from internet marketers. You can't scroll through Facebook without seeing an ad for some webinar that promises the secret system to make six or seven figures with their signature offering. You ...

by Kimanzi Constable  | September 01, 2016 05:00:00
News and Events

How brands can better produce viral hits

Experts share techniques at the Digital Summit Storytelling conference

In the age of “the hyperconnected user,” keeping a consumer engaged has become a constant journey through the digital maze. There are viral hits, and then some.“If content is king, context is God,” Summit Media president Lisa Gokongwei-Cheng said in her opening ...

by Elyssa Christine Lopez  | August 03, 2016 02:00:00
Startup Tips

5 ways to create more compelling, viral Instagram content

Because it's important to understand that you're also in the media business.

In today’s digital world, regardless of what business you are in, it is important to understand that you are also in the media business.This means that whatever you sell—be it health supplements, jewelry, “how to make money” courses or anything in between— you ...

by Matt Mayberry  | March 04, 2016 08:00:00
News and Events

What makes a hit YouTube ad?

In the world of online videos, authenticity is still king, says a Google Philippines executive.

ALDUB SELLS. AlDub's quirky commercial for Tide laundry detergent landed on the 5th spot of the most recent YouTube Ads Leaderboard. It is hard to deny the impact of online videos. From short clips of pets doing crazy antics to tear-jerking ads of ...

by Toni Antiporda  | February 05, 2016 01:00:00