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News and Events

Guess How Many PH Subscribers Have Signed Up with iflix Video Streaming Service

The country has emerged as one of the entertainment startup's major markets

Patrick Grove, the co-founder and chairman of iflix, is Malaysia's 37th richest person accoridng to Forbes magazineAccording to “The State of Online Video 2017,” a report on digital consumption published by Limelight Networks, Filipinos watch an average of 6.35 hours worth of ...

by Lorenzo Kyle Subido  | July 10, 2018 09:00:00
Run & Grow

(Infographic) Here's a Condensed History of Digital Content

How did we get to where we are today?

From YouTube videos to Instagram posts to the article you’re reading now, we live in a content-fueled world.Ninety percent of digital data that exists today was created within the last two years, according to data compiled by MerlinOne, a digital asset management platform. In fact, 2.5 quintillion ...

by Rose Leadem  | March 13, 2018 12:00:00
Run & Grow

5 ways you can be misled by internet marketing

Harsh truths about this marketing realm that we rarely talk about

Everywhere you look, you are inundated with advertising for various products and services from internet marketers. You can't scroll through Facebook without seeing an ad for some webinar that promises the secret system to make six or seven figures with their signature offering. You ...

by Kimanzi Constable  | September 01, 2016 05:00:00
News and Events

How brands can better produce viral hits

Experts share techniques at the Digital Summit Storytelling conference

In the age of “the hyperconnected user,” keeping a consumer engaged has become a constant journey through the digital maze. There are viral hits, and then some.“If content is king, context is God,” Summit Media president Lisa Gokongwei-Cheng said in her opening ...

by Elyssa Christine Lopez  | August 03, 2016 02:00:00
Startup Tips

5 ways to create more compelling, viral Instagram content

Because it's important to understand that you're also in the media business.

In today’s digital world, regardless of what business you are in, it is important to understand that you are also in the media business.This means that whatever you sell—be it health supplements, jewelry, “how to make money” courses or anything in between— you ...

by Matt Mayberry  | March 04, 2016 08:00:00
News and Events

What makes a hit YouTube ad?

In the world of online videos, authenticity is still king, says a Google Philippines executive.

ALDUB SELLS. AlDub's quirky commercial for Tide laundry detergent landed on the 5th spot of the most recent YouTube Ads Leaderboard. It is hard to deny the impact of online videos. From short clips of pets doing crazy antics to tear-jerking ads of ...

by Toni Antiporda  | February 05, 2016 01:00:00
Startup Tips

The 5 basics for building an online business that actually makes money

Follow these steps to make your online business stand out from the rest.

The boom of the Internet and social media has arisen a new category of entrepreneurship. Successful entrepreneurs such as Mark Cuban, Elon Musk, and Peter Thiel got their start with online businesses. An online business offers an unparalleled opportunity to run a ...

by Kimanzi Constable  | June 12, 2015 04:00:00
Business Ideas

Digital leap

After six decades of doing its business the traditional way, Vibal Group of Companies is now focused on going digital. Find out what drove the publishing house to explore the billion-peso potential of digital publishing.

The Vibal Group of Companies’ bread and butter in the last 60 years has been printed books. But in the last seven years, the veteran company has donned the hat of a startup in figuring out ways to profit from the growing ...

by Katrina Tan  | May 27, 2014 01:05:00