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Startup Tips

Looking for a business solution? Analytics is the key

How important is analytics to marketing activities? Several experts clearly explain the importance of digital marketing analytics to businesses.

by International Institute of Digital Marketing  | November 07, 2014 06:00:00
Startup Tips

Digital marketing analytics for start-ups

SMEs need to understand and effectively use Digital Marketing Analytics. The ability to access and analyze sources and types of data is drastically revolutionizing marketing and in the process, is transforming industries. Find out more about digital marketing and how you can use it in your business.

Data scientist Seshu Edala accurately nailed it in his think piece on “So much data and so little business intelligence. That’s the irony of the information age, which is adding another 2.5 quintillion bytes to the data universe each day.” Credit goes ...

by International Institute of Digital Marketing  | March 20, 2014 06:00:00