th images menu user export search eye clock list list2 arrow-left untitled twitter facebook googleplus instagram cross photos entrep-logo-svg
 
Startup Tips

Want to Become a Digital Marketing Expert? Here is How to Get Started

Digital marketing is a moving target that is constantly evolving, making it more difficult for new comers to learn the art

 Q: How do you suggest getting started in a career in digital marketing?A: Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.It’s this challenge that actually excites me about digital ...

by Sujan Patel  | February 08, 2017 06:00:00
Run & Grow

5 ways you can be misled by internet marketing

Harsh truths about this marketing realm that we rarely talk about

Everywhere you look, you are inundated with advertising for various products and services from internet marketers. You can't scroll through Facebook without seeing an ad for some webinar that promises the secret system to make six or seven figures with their signature offering. You ...

by Kimanzi Constable  | September 01, 2016 05:00:00
News and Events

How brands can better produce viral hits

Experts share techniques at the Digital Summit Storytelling conference

In the age of “the hyperconnected user,” keeping a consumer engaged has become a constant journey through the digital maze. There are viral hits, and then some.“If content is king, context is God,” Summit Media president Lisa Gokongwei-Cheng said in her opening ...

by Elyssa Christine Lopez  | August 03, 2016 02:00:00
Startup Tips

5 steps to crafting your social media marketing plan

Beyond great content, you need an effective strategy to boost your social media presence.

1. Set goals and objectives.The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives allows you to quickly react when social media campaigns are not meeting your expectations. Without ...

by Robert W. Bly  | March 17, 2016 12:00:00
News and Events

What makes a hit YouTube ad?

In the world of online videos, authenticity is still king, says a Google Philippines executive.

ALDUB SELLS. AlDub's quirky commercial for Tide laundry detergent landed on the 5th spot of the most recent YouTube Ads Leaderboard. It is hard to deny the impact of online videos. From short clips of pets doing crazy antics to tear-jerking ads of ...

by Toni Antiporda  | February 05, 2016 01:00:00
Startup Tips

Don't fall for these 3 digital marketing pitfalls

Learn the truth about these three common misconceptions about digital marketing that prevent many entrepreneurs from taking advantage of the online media.

Digital Marketing is no rocket science and it’s certainly not a walk in the park, either. If yours is a small enterprise, you can still create a do-it-yourself digital marketing campaign but only if you know the basic tenets (and recent updates) ...

by Att and International Institute of Digital Marketing  | April 28, 2015 06:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Business Ideas

Marketing and advertising tips from a food company

Kraft executive shares global powerhouse\\\'s strategy to drive company growth.

In the Philippines, two main factors continued to reign supreme in the consciousness of Filipino consumers - affordability and nutrition.US-headquartered Kraft Foods keeps these two factors in mind in launching, marketing and selling their products in the Philippines. Kraft Foods is the ...

by Cheryl M. Arcibal  | September 12, 2012 02:00:00
Close