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Run & Grow

How to Make Your Content Spread Like Wildfire With This Simple Strategy

With all the content that exists, it can be hard to stand out

Ever feel like your content doesn't get the traction it deserves? You spend so much time crafting valuable content you know will help your audience, yet it doesn't reach them.The truth is, we live in a world of too much content, meaning ...

by Scott Oldford  | March 18, 2018 06:00:00
News and Events

3 Takeaways on Digital Transformation from IMMAP’s DigiCon 2017

The conference chairman sums up the highlights of the three-day mobile marketing summit

More than 2,500 participants attended the three-day digital congress of the Internet and Mobile Marketing Association of the Philippines (IMMAP) last October 11-13 at the Philippine International Convention Center. Known as DigiCon DX 2017, the conference had several sessions and panels that ...

by Lorenzo Kyle Subido  | October 16, 2017 12:00:00
Startup Tips

A Guide to Working With Instagram Influencers: What to Look For

Are sponsored posts disclosed? You work with deceptive influencers at your risk

When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals.Related: 7 Marketing Tips to Help Grow Your Brand on InstagramAccording to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI ...

by Nathan Chan  | May 13, 2017 02:00:00
Startup Tips

4 Unknown Facebook Features Your Business is Missing

These powerful tools can take your Facebook marketing to the next level

Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking advantage of a few of them.With Facebook’s audience surpassing 1.8 billion active monthly users, it’s become a critical piece ...

by Katherine Sullivan  | May 12, 2017 01:00:00
Startup Tips

Want to Become a Digital Marketing Expert? Here is How to Get Started

Digital marketing is a moving target that is constantly evolving, making it more difficult for new comers to learn the art

 Q: How do you suggest getting started in a career in digital marketing?A: Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.It’s this challenge that actually excites me about digital ...

by Sujan Patel  | February 08, 2017 06:00:00
Run & Grow

Executives must possess strong digital leadership ”" study

Digital leaders reported to drive better financial performance, employee engagement

Only one in five business executives is a digital leader, says a new study conducted by Oxford Economics and sponsored by German multinational software corporation SAP.The Leaders 2020 study, based on survey results from over 4,000 executives and employees in 21 countries, identified the characteristics ...

by Entrepreneur Staff  | September 23, 2016 07:00:00
Run & Grow

5 ways you can be misled by internet marketing

Harsh truths about this marketing realm that we rarely talk about

Everywhere you look, you are inundated with advertising for various products and services from internet marketers. You can't scroll through Facebook without seeing an ad for some webinar that promises the secret system to make six or seven figures with their signature offering. You ...

by Kimanzi Constable  | September 01, 2016 05:00:00
News and Events

How brands can better produce viral hits

Experts share techniques at the Digital Summit Storytelling conference

In the age of “the hyperconnected user,” keeping a consumer engaged has become a constant journey through the digital maze. There are viral hits, and then some.“If content is king, context is God,” Summit Media president Lisa Gokongwei-Cheng said in her opening ...

by Elyssa Christine Lopez  | August 03, 2016 02:00:00
Startup Tips

17 ways to immediately improve your website traffic

Carve out a niche in the digital world, even on a shoestring budget, with these website traffic drivers.

As entrepreneurs we can often feel like the deck is stacked against us when it comes to the digital world. We do not have the same budgets as our massive competitors, nor do we have the army of marketers that they can ...

by Mike Templeman  | March 28, 2016 09:00:00
Startup Tips

5 steps to crafting your social media marketing plan

Beyond great content, you need an effective strategy to boost your social media presence.

1. Set goals and objectives.The first step to any social media marketing strategy is to establish objectives and goals that you hope to achieve. Having these objectives allows you to quickly react when social media campaigns are not meeting your expectations. Without ...

by Robert W. Bly  | March 17, 2016 12:00:00
News and Events

What makes a hit YouTube ad?

In the world of online videos, authenticity is still king, says a Google Philippines executive.

ALDUB SELLS. AlDub's quirky commercial for Tide laundry detergent landed on the 5th spot of the most recent YouTube Ads Leaderboard. It is hard to deny the impact of online videos. From short clips of pets doing crazy antics to tear-jerking ads of ...

by Toni Antiporda  | February 05, 2016 01:00:00
Startup Tips

Aim for responsive website design (RWD)

Modern sites should adopt the responsive website design (RWD). By doing so, businesses can more effectively reach out to their target customers/consumers.

By 2015, expect smartphone penetration in the Philippines to reach 50%. This is according to a recent study by On Device Research, which surveyed 900 mobile internet users in the country, reports Mobext, a pure play mobile marketing agency in the Philippines.The ...

by International Institute of Digital Marketing  | October 24, 2014 04:00:00
Startup Tips

How mobile is changing the game

The popularity of mobile devices like smartphones and tablets is changing the business landscape. Online sites are now advised to adopt responsive web design to facilitate optimal viewing experience.

If your corporate website does not bear responsive design and interface yet, you may want to rethink your digital marketing strategy.Responsive web design (RWD) is a design approach in websites that provide an optimal viewing experience—easy reading and navigation with a minimum ...

by International Institute of Digital Marketing  | May 23, 2014 12:00:00