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Business Ideas

This Freelance Video Producer Doubled His Client Base Thanks to a YouTube Channel

Filmmaker Blake Sarion discovers the commercial benefits of the video-sharing site

Blake Sarion is a filmmaker who is now also a YouTube content creatorFor years, filmmaker Blake Sarion was satisfied being the man behind the lens. He sets up the lights, directs the subjects and then takes the money shots. His production outfit, ...

by Elyssa Christine Lopez  | October 30, 2018 09:00:00
News and Events

After GrabCar, GrabPay and GrabFood, Now Comes GrabAds

Ride-hailing giant aims to market to riders while bringing them from Point A to Point B

A ride with the country’s largest car-hailing platform Grab Philippines will no longer just be about getting from Point A to Point B. Increasingly, it will now also be getting the rider to buy this or that as the regional transport network ...

by Elyssa Christine Lopez  | October 17, 2018 08:00:00
News and Events

Global Leaders of Facebook, Google Topbill Speakers at IMMAP's 3rd Digicon Summit

Here's your chance to learn from the masters of the digital game

Expect to see some of the biggest names in the world of digital marketing from the former marketing chief of Uber to the current head of Facebook’s Messenger at DigiCon 2018, the annual summit of the Internet and Mobile Marketing Association of ...

by Elyssa Christine Lopez  | August 29, 2018 01:00:00
Run & Grow

How to Make Your Content Spread Like Wildfire With This Simple Strategy

With all the content that exists, it can be hard to stand out

Ever feel like your content doesn't get the traction it deserves? You spend so much time crafting valuable content you know will help your audience, yet it doesn't reach them.The truth is, we live in a world of too much content, meaning ...

by Scott Oldford  | March 18, 2018 06:00:00
News and Events

3 Takeaways on Digital Transformation from IMMAP’s DigiCon 2017

The conference chairman sums up the highlights of the three-day mobile marketing summit

More than 2,500 participants attended the three-day digital congress of the Internet and Mobile Marketing Association of the Philippines (IMMAP) last October 11-13 at the Philippine International Convention Center. Known as DigiCon DX 2017, the conference had several sessions and panels that ...

by Lorenzo Kyle Subido  | October 16, 2017 12:00:00
Run & Grow

Globe Unit’s Goal is to be an ‘Advertising Powerhouse’

AdSpark will be the exclusive reseller of the Wootag and Tracx platforms in PH

Digital advertising company AdSpark has established partnerships with video analytics firm Wootag and social intelligence platform Tracx, the company announced in a press conference on June 22.AdSpark, a subsidiary of telecommunications firm Globe Telecom, provides mobile and other digital marketing solutions to ...

by Lorenzo Kyle Subido  | June 23, 2017 02:00:00
Startup Tips

A Guide to Working With Instagram Influencers: What to Look For

Are sponsored posts disclosed? You work with deceptive influencers at your risk

When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals.Related: 7 Marketing Tips to Help Grow Your Brand on InstagramAccording to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI ...

by Nathan Chan  | May 13, 2017 02:00:00
Startup Tips

4 Unknown Facebook Features Your Business is Missing

These powerful tools can take your Facebook marketing to the next level

Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking advantage of a few of them.With Facebook’s audience surpassing 1.8 billion active monthly users, it’s become a critical piece ...

by Katherine Sullivan  | May 12, 2017 01:00:00
News and Events

‘Hugot’ Lines Win 20M Views for Jollibee Unit’s Online Video in China

An emotional family-oriented theme works well for the Chinese as for Pinoys

Short but well-told online video ads that celebrate close family ties, which are popular among Philippine audiences, apparently also find resonance among online viewers in China.When Yonghe King, a Chinese restaurant chain owned by Philippine fast food giant Jollibee Food, released an ...

by Pauline Macaraeg  | April 17, 2017 11:00:00
Run & Grow

Whether You Like Emoji or Not, They're Amazing for Marketing Your Business

New data shows that using those little cartoons significantly boosts user engagement with your brand

Emoji aren't just good at expressing your feelings while texting friends. It turns out, they're great for marketing your business.A recent study by mobile marketing platform Leanplum and app analytics company App Annie revealed the effectiveness of emoji in mobile marketing campaigns. Analyzing more than 2.6 ...

by Rose Leadem  | March 03, 2017 12:00:00
Run & Grow

19 Business Courses You Can Take Online

Upgrade your skill sets by taking these courses from prestigious universities around the globe

If you’re an entrepreneur or executive working full-time who wants to learn a new skill and improve your future prospects, there are online courses that provide learning opportunities in the comfort of your home or office. For a fraction of the price ...

by Nicai de Guzman  | February 09, 2017 11:00:00
Startup Tips

Want to Become a Digital Marketing Expert? Here is How to Get Started

Digital marketing is a moving target that is constantly evolving, making it more difficult for new comers to learn the art

 Q: How do you suggest getting started in a career in digital marketing?A: Digital marketing is a moving target that is constantly evolving, making it more and more difficult for new comers to learn the art.It’s this challenge that actually excites me about digital ...

by Sujan Patel  | February 08, 2017 06:00:00
Run & Grow

This Viral Marketing Video Reached 250 Million Views in Just 48 Hours

The creators behind some of the most viral videos online explain how you can make your own marketing videos just as sensational

The video above, a promo for the sequel to Paramount’s The Ring, generated more than 250 million views within 48 hours of being posted to Facebook. Here, the video’s creators explain what makes their projects so viral. Sixty-six and a half million. Fifty-three million. ...

by Jason Fell  | January 28, 2017 12:00:00