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News and Events

How brands can better produce viral hits

Experts share techniques at the Digital Summit Storytelling conference

In the age of “the hyperconnected user,” keeping a consumer engaged has become a constant journey through the digital maze. There are viral hits, and then some.“If content is king, context is God,” Summit Media president Lisa Gokongwei-Cheng said in her opening ...

by Elyssa Christine Lopez  | August 03, 2016 02:00:00
Business Ideas

Digital leap

After six decades of doing its business the traditional way, Vibal Group of Companies is now focused on going digital. Find out what drove the publishing house to explore the billion-peso potential of digital publishing.

The Vibal Group of Companies’ bread and butter in the last 60 years has been printed books. But in the last seven years, the veteran company has donned the hat of a startup in figuring out ways to profit from the growing ...

by Katrina Tan  | May 27, 2014 01:05:00