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Business Ideas

Using direct marketing to develop customer loyalty

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. Direct marketing is an effective tool for establishing and expanding a direct relationship with customers.

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. There simply is too much "noise" to contend with in both the ...

by Raymond A. Martinez  | September 06, 2013 10:00:00
Business Ideas

Marketing and advertising tips from a food company

Kraft executive shares global powerhouse\\\'s strategy to drive company growth.

In the Philippines, two main factors continued to reign supreme in the consciousness of Filipino consumers - affordability and nutrition.US-headquartered Kraft Foods keeps these two factors in mind in launching, marketing and selling their products in the Philippines. Kraft Foods is the ...

by Cheryl M. Arcibal  | September 12, 2012 02:00:00
Business Ideas

7 ways to market your business

Learn more about promoting your business here

So your business is finally in place. You have already produced your initial product batch, or have your service processes ready.You can\\\'t wait for the date you can finally fling open your doors for business. But while waiting, have you paused to ...

by Rhea S. Hermoso-Prudente  | June 27, 2012 10:00:00
Business Ideas

Developing direct relationships with your clients

More companies are using direct marketing as an effective tool for establishing and expanding a direct relationship with customers.

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. There simply is too much “noise” to contend with in both the ...

by Raymond A. Martinez  | May 21, 2012 03:00:00
Startup Tips

The 5 tasks of an entrepreneur

Marketing expert Josiah Go shares his entrepreneurship insights in a book.

Being an entrepreneur is never just about having an ingenious concept or product that the market will surely love. Being an entrepreneur means more – it is about having a business with an aspiration, a goal, and one that will be sustainable.In ...

by Carlo P. Mallo  | May 18, 2012 03:00:00
Business Ideas

Tips on picking the right MLM company

Here are some things to always remember.

Thinking of joining a direct-selling or multilevel marketing company? Don’t be so quick to jump in. Here are some things to always remember.[related|post]In the Philippines, there is a general misconception that multi-level marketing (MLM) or network marketing is equivalent to “pyramiding schemes.” ...

by Nestle C. Lizardo  | January 18, 2012 05:00:00
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