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Business Ideas

Marketing and advertising tips from a food company

Kraft executive shares global powerhouse\\\'s strategy to drive company growth.

In the Philippines, two main factors continued to reign supreme in the consciousness of Filipino consumers - affordability and nutrition.US-headquartered Kraft Foods keeps these two factors in mind in launching, marketing and selling their products in the Philippines. Kraft Foods is the ...

by Cheryl M. Arcibal  | September 12, 2012 02:00:00
Business Ideas

Marketing strategies: Game changer

Change the rules of the game to reach new markets.

Having to deal with competition is a constant challenge for any business that doesn\\\'t have a monopoly of the market.With so many players in a particular industry offering more and more products and services, a company has to contend with ever diminishing ...

by Kendrick Go  | August 24, 2012 10:00:00
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