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Run & Grow

How Novellino made wine drinking appealing to the young Filipino market

It’s the sweetness that lead to the success of this Filipino brand of wine.

Check every corner of Manila and one can sure see a group of men with a table setup ready to drink their daily dose of alcohol in the forms of beer or gin.While drinking has become second nature to Filipinos, wines—a taste ...

by Elyssa Christine Lopez  | June 24, 2016 05:00:00
Run & Grow

Global consumer trends for 2016

Consumer attitudes are changing globally. It's time to update your business strategies.

Consumer attitudes are changing globally, observes Daphne Kasriel-Alexander, consumer trends consultant at market insights firm Euromonitor International. This year, she notes that the mingling of established, new, and counter trends will challenge the way global consumers live and make purchase decisions.From brand-agnostic ...

by Elyssa Christine Lopez  | January 19, 2016 05:00:00