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Startup Tips

5 Benefits of Creating a Facebook Group for Your Business

How to make an impact on Facebook without an advertising budget.

Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone. To make pages work, you need to run paid ads, placing them ...

by Jonathan Long  | October 21, 2018 09:00:00
Startup Tips

4 Unknown Facebook Features Your Business is Missing

These powerful tools can take your Facebook marketing to the next level

Facebook has hundreds of features built into its platform to help small businesses thrive. However, if you’re like most entrepreneurs, you’re only taking advantage of a few of them.With Facebook’s audience surpassing 1.8 billion active monthly users, it’s become a critical piece ...

by Katherine Sullivan  | May 12, 2017 01:00:00
Run & Grow

3 Tips To Grow Your Brand Using Facebook

Find the marketing groove for your brand on this champion social platform

Facebook is the choice of many startups and individual marketers who begin their online journey in business. Rightly so, as Facebook is the most popular social network on the planet, and many people call this network home. This is why it’s such a great ...

by Wade Harman  | May 08, 2017 12:00:00
News and Events

Dead or dying: Is Twitter still relevant for businesses?

While it's easier for established businesses to gain attention in Twitter, it's harder for SMEs

Most of us recognize the little blue bird logo of one of what was once the most popular social networking platform for users to connect with each other and with others around the globe. Twitter, a microblogging platform where users can post ...

by Entrepreneur Staff  | October 31, 2016 04:00:00
News and Events

Will Facebook ever get to do business in China?

The world’s largest social networking tool might just penetrate the big red one ”" if it agrees to be censored

Despite Mark Zuckerberg’s recent charm offensive earlier this year, China continues to deny Facebook access. As the holder of the keys to the world’s largest internet market (721 million, and counting, with internet access), Chinese officials wield considerable power.And, thus far, their government ...

by Brian Hughes  | October 25, 2016 02:00:00
Run & Grow

Best time to advertise on Facebook is this holiday season

Data shows more and more Filipinos are buying via Facebook, Instagram

“The thumb is now the most powerful appendage of the body,” said Digs Dimagiba, country director of Facebook Philippines.Digs explained the idea of “thumb stoppers” or content in social media sites such as Facebook and Instagram that make your thumbs stop scrolling. ...

by Nicai de Guzman  | October 07, 2016 05:00:00
Run & Grow

Instagram versus Facebook, for business

It all depends on where your customers can be found

Facebook and Instagram are two out of the top 10 social media platforms. Facebook has 1.1 billion estimated monthly visitors, while Instagram has 500 million. These two platforms have similarities and differences. So building your business with Instagram or with Facebook might pan out differently.Here’s a ...

by Toby Nwazor  | August 31, 2016 04:00:00
Run & Grow

The right (and wrong) way to do social media

Businesses need to know what to post where

Nearly all marketers agree on the importance of social media marketing for business growth. And considering that 33 percent of millennials today say social media is one of their preferred channels for communicating with businesses, I expect it will become even more important over time.That said, ...

by Aaron Agius  | August 04, 2016 09:00:00
News and Events

Facebook introduces Shop section on Pages

Filipino pages rank 7th among those which use the Shop section

Facebook is determined to not let its users go.Or in this case, let them go outside of the app, as the social media platform upgrades its Pages with services and shop sections.“In Facebook's ongoing effort to make Pages a business' most valuable ...

by Elyssa Christine Lopez  | August 04, 2016 12:00:00
Run & Grow

5 steps to prepare yourself for Facebook's 'all video' future

The bottom line is: we must embrace change to survive.

The written word is on its deathbed, croaking its last breath in outmoded syllables and syntax, or so Facebook would have us think.The social media giant’s vice president of Europe, the Middle East, and Africa (EMEA) inspired grunts, groans, sad faces, and ...

by Kim Lachance Shandrow  | June 20, 2016 03:00:00
Startup Tips

7 ways Facebook ads can rock your business

Get your ad campaigns on Facebook to actually produce results and positive return on investment.

With 1.7 billion people on Facebook as of November 2015, it is pretty safe to say that a lot of your target audience, clients, and customers are active on the world's largest social media platform.It should also come as no surprise that Facebook's ads platform is the ...

by Mike Murphy  | March 07, 2016 08:00:00
Startup Tips

How to improve your Facebook reach (Infographic)

Reach more Facebook users with these helpful tips.

If BuzzFeed has taught us anything, it’s that Google is no longer necessary if we want to acquire a lot of traffic. Hundreds of articles and quizzes created by BuzzFeed have gone viral, which has sent millions of Facebook and Twitter users ...

by Zach Bulygo  | June 27, 2015 08:00:00
Run & Grow

How to generate leads with social media

Learn how to properly use different social media platforms particularly for generating leads for your business.

Social media has proven its ability to win over consumers and the numbers tell it all. According to, 77% of business-to-consumers (B2C) marketers say they’ve acquired customers through Facebook while 34% of marketers claimed they generated leads using Twitter.  Scratching your ...

by International Institute of Digital Marketing  | March 31, 2015 08:00:00