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Run & Grow

How do brands sustain growth?

An expert says innovation and strategic marketing are two key factors for success.

A new product is launched every two hours in the Philippines. If consumers are saturated with that much choices every day, how do brands compete?This is what the “INNOVNATION: The New and The Now” study conducted by Kantar Worldpanel, a global think ...

by Elyssa Christine Lopez  | April 20, 2016 08:00:00
FirstDibs in Marketing for Entrepreneurs

Surviving the local FMCG ecosystem

Despite all the existing barriers to entry, how can startups be able to effectively penetrate the highly competitive market? Here are some helpful tips.

Dear Amor, There’s so much competition in the market today, and it feels like newcomers coming in have no chance to penetrate an already saturated market. I don’t think that newcomers like me, who want our products to join the market, have any ...

by Amor Maclang  | March 24, 2015 07:00:00