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Run & Grow

5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?

Whether you’re prepared for their impact or not, Gen Z is already here. This group, which makes up over one-fourth of the U.S. population and includes those born from the mid-1990s to the early 2000s, has already begun to enter the workplace and is ...

by Jennifer Spencer  | February 19, 2019 06:00:00
Run & Grow

Millennials Are Old News: What Does Generation Z Want From Work?

Pay attention to how young employees respond to the professional world

Experts have dissected millennials to death. We know what they prioritize at work, and we know they prefer experiences over possessions. As millennials turn into managers, however, company leaders must learn to contend with a new generation of employees: Generation Z.According to Pew Research Center, ...

by John Rampton  | November 05, 2018 09:00:00
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Here's How to Remain Relevant in a 'Post-Millennial' World

Gen Z has arrived as the first "digital native" generation that has never known an analog existence

Generation Z -- generally identified as those born between the mid-1990s and early 2000s -- is anticipated to make up almost 40 percent of the U.S. consumer base by 2020. For this reason, marketers are already tuning in to the way this demographic ...

by Jen Marchetti  | March 07, 2018 08:00:00
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5 Ways to Catapult Your Company's Success With Gen Z

Leaders who adapt and prepare their businesses and teams to work with Gen Z will thrive

As Millennials are growing up and moving into the real world, the fuss about "kids these days" has shifted to Generation Z. Will this generation "ruin" whole industries like Millennials reportedly did? Most importantly, how can this generation of digital natives possibly fit into the ...

by Steve Robertson  | November 29, 2017 08:00:00
News and Events

Why Do Millennials And Gen Z Employees Leave Their Jobs?

Find out what makes them stay

Instead of finding a good company, self-made billionaire Jack Ma said during his recent Manila visit that job-hunters should find a good boss."When you are 20 to 30 years old, find a good boss," he shared. "When you're 30 to 40 years old, ...

by Khatrina Bonagua for FHM.com.ph  | November 05, 2017 12:00:00
Run & Grow

How to Use Authenticity to Capture the Attention of Generation Z

Generation Z has grown up with digital ads, so they know how to tell the good ones from the bad

When a new generation enters the mix of society, they bring new habits, tastes and preferences. Brands need to learn about them and adapt in order to find long-term success. During their debut, Millennials brought about a new approach to the world, shaped by the ...

by Jonathan Long  | September 07, 2017 06:00:00
Run & Grow

Employees From All Generations Want This One Thing From Employers

A recent survey found similarities across Gen Z, millennial and Gen X workers

Much has been written about recruiting and retaining millennials, as if they are a unique animal that has never been seen before. Entrepreneurs building the next wave of companies have prioritized perks like pool tables and craft beer on tap in the hunt for ...

by Phil Strazzulla  | April 07, 2017 01:00:00
News and Events

Lit AF: What Do Teens Think Are the Coolest Brands?

Snapchat, YouTube and Oreos are Gen Z favorites

Ask most people if they would want to go back to high school, and the answer would probably be, "No, not for all of the money in the world." But teens, with their buying power and early-adopter tendencies, are the demographic in ...

by Nina Zipkin  | April 06, 2017 02:00:00
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