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Startup Tips

Mixing and matching your marketing options

Relying solely on above-the-line approaches or below-the-line methods may be ill-advised for startups.

Maximizing the tools offered by the Internet to promote your business is hot right now. It’s not surprising: it offers low-cost options and allows you to target your market directly. However, Julie Tañada, a professor specializing in marketing at De La Salle ...

February 06, 2012 09:00:00