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News and Events

SM in Talks to Buy Goldilocks Minority Stake Months After Backing Out of Acquisition Deal

The conglomerate is eyeing to buy a 34% stake in the country's largest bakeshop chain

Listed retail and real estate conglomerate SM Investments Corp. is in talks to acquire a 34-percent stake in bakeshop and restaurant chain Goldilocks Bakeshop Inc., according to a report by the Philippine Daily Inquirer.“A spokesperson from SM confirmed to the Inquirer that ...

by Lorenzo Kyle Subido  | August 13, 2018 12:00:00
News and Events

Why Did SM Withdraw Its Bid to Take Over Goldilocks Bakeshop?

This comes less than a month after the Philippine Competition Commission approved the takeover

SM Group’s property and retailing unit SM Retail Inc. has withdrawn its acquisition bid over bakeshop and restaurant chain Goldilocks Bakeshop Inc. on Thursday, February 1.“Regarding the proposed acquisition by SM Retail of Goldilocks, both SM and Goldilocks have jointly agreed not ...

by Pauline Macaraeg  | February 01, 2018 03:00:00

3 franchising tips from Goldilocks

Be discerning, be wise, says Goldilocks exec.

Although franchising has become a popular and convenient mode to make anybody’s transition from employment to entrepreneurship easier, the absence of clear guidelines on the industry has allowed franchising scams to proliferate.Lin Deres, franchise relations manager of Goldilocks Bakeshop, said there a ...

by Carlo P. Mallo  | January 10, 2013 01:00:00
Business Ideas

The 5 essentials of a bakery business

With more than 600 stores nationwide, Julie\\\'s Bakeshop is the now country\\\'s largest bakeshop.

Nearly 30 years after it opened its first store in Cebu City, Julie’s Bakeshop has now reached hundreds of stores nationwide, a remarkable feat for a bakeshop that only started as a neighborhood venture meant to supply the needs of a related ...

by Carlo P. Mallo  | July 09, 2012 10:00:00
Business Ideas

The pros and cons of celebrity endorsements

Filipino brands say celebrity endorsements not enough to boost sales.

In their generation, Kris Aquino, Sharon Cuneta and  Aga Muhlach undoubtedly ruled the universe of celebrity endorsements in the Philippines.  And now, the likes of Sarah Geronimo, John Lloyd Cruz and  Marian Rivera are just among the few names that can help ...

by Carlo P. Mallo  | June 14, 2012 02:00:00
Business Ideas

Expanding a food brand through a recipe book

Goldilocks launches first bakebook.

Through the years, Goldilocks, the Philippines’ number one bakeshop, has been creating one sweet moment after another. Goldilocks’ signature bakeshop favorites, such as fluffy mamon cheesy ensaymada, ever-soft chiffon cake slices classic polvoron and mocha roll, among many others, continue to please ...

by Entrepreneur Staff  | November 16, 2011 03:00:00