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Run & Grow

(Infographic) A Small-Business Guide to Google Analytics

Don't let the platform intimidate you -- let it help you

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business.Analytics and data measuring tools are incredibly important and useful, from helping you ...

by Rose Leadem  | June 05, 2018 02:00:00
Startup Tips

Winning the marketing game with digital analytics

How important is analytics in digital marketing?

In digital marketing, failing to understand the analytics will leave you handicapped. Campaigns could fail not only due to lack of creativity but also for lacking a structured system on analyzing the big data. Digital Analytics is one of the central elements ...

by International Institute of Digital Marketing  | May 16, 2015 06:00:00
Startup Tips

Creating your data analytics plan

You've discovered Google Analytics and now, you're wondering how to turn those numbers into tangible strategies. Here are a few steps to take before interpreting the numbers.

You’ve discovered Google Analytics and now, you’re wondering how to turn those numbers into tangible strategies. Here are a few steps to take before interpreting the numbers.The Certified Digital Marketer (CDM) Program recommends you check on server technologies, mobile activities, responsive website ...

by International Institute of Digital Marketing  | December 05, 2014 11:00:00
Business Ideas

An online resource page for the elections

The Google Philippines Elections Page can be accessed at

 There is a saying that warns never to mix business with politics but one can\\\'t help but be affected by the other. Filipino voters can now visit one site to keep abreast with election news. Broadcast networks and web news portals collaborated ...

May 03, 2013 10:00:00
Business Ideas

Photobooth biz grows through online ads

Small businesses can market their services through online advertising.

 Al Farabi Jaafar, is President, CEO, and Head Surgeon at The Asian Tropics, an aesthetic and cosmetic clinic. When not busy with cosmetic surgery, he spends time tinkering with gadgets and technology. His hobby prompted him to enter the photo booth industry ...

March 27, 2013 01:00:00
Business Ideas

The first Women on the Web Philippines Summit

The summit is free and exclusive to all female entrepreneurs.

Google Business Group (GBG) Philippines, GBG Makati, and the Women’s Business Council Philippines are holding the first Women on the Web (WoW) Philippines Summit on March 22 and 23, 2013 at the Mint Meridian International College, McKinley Hill, Fort Bonifacio, Taguig City.The ...

March 20, 2013 01:00:00
Business Ideas

Good to know: Philippine Web statistics

The newly opened Google Manila office wants to help Filipino business grow both locally and overseas.

Search engine company, Google, has opened an office in Makati to help local business grow both here and abroad. It is a key part of the company\\\'s efforts to develop a range of products and services specifically suited for the Philippine market."The ...

January 31, 2013 01:00:00
Business Ideas

Get certified: The Google Adwords challenge

Google Certification Program to benefit digital marketing professionals.

Google is calling on marketing professionals to participate in its Google Certification Program (GCP) Challenge for AdWords, Google’s search engine marketing platform.GCP helps digital marketing professionals improve their proficiency in Google Adwords. Once they pass the required exams to become ‘Individually Qualified,’ ...

January 16, 2013 02:00:00
Business Ideas

Capitalize on your business\\\'s online presence

As more and more people are going online, small business owners can no longer afford to ignore the internet.

For small and medium businesses, the internet is becoming an important resource. According to Google\\\'s \\\'The Next Billion\\\' event from earlier this month, between now and 2015, 500 million new users from emerging markets are going to come online—and one of the ...

by Eush Tayco  | December 17, 2012 03:00:00
Business Ideas

A year in Philippine search: Google\\\'s top searches of 2012

Read up on Google\\\'s annual Zeitgeist in the Philippines, a look at 2012 on the web.

Google announced its annual Zeitgeist in the Philippines, a look at 2012 through the collective eyes of Filipinos on the web. The 2012 Year-End Zeitgeist offers a unique perspective on the year\\\'s major events and hottest trends based on searches conducted in ...

December 13, 2012 01:00:00