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FirstDibs in Marketing for Entrepreneurs

Surviving the local FMCG ecosystem

Despite all the existing barriers to entry, how can startups be able to effectively penetrate the highly competitive market? Here are some helpful tips.

Dear Amor, There’s so much competition in the market today, and it feels like newcomers coming in have no chance to penetrate an already saturated market. I don’t think that newcomers like me, who want our products to join the market, have any ...

by Amor Maclang  | March 24, 2015 07:00:00