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Startup Tips

3 reasons why apologizing hurts your business

When things go wrong in your business, should you apologize? Here are three good reasons why you should refrain from doing so.

Apologizing is something customer service people learn during training. For all we know, it’s a proven psychological tactic, proven through years of studies with mice. But businesses seem to apologize a lot. Too much. Customer service agents apologize if we’re unhappy about anything ...

by Gene Marks  | March 18, 2015 12:00:00
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