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Startup Tips

3 common misconceptions in digital marketing

Are you new into digital marketing? You should know the real score about the following three misconceptions.

Digital Marketing has made many business owners and entrepreneurs take a second-look in their marketing arsenal. While a lot of businesses understand the benefits of digital marketing, many are still reluctant to explore the potential of digital advertising–they fear the unknown. This ...

by International Institute of Digital Marketing  | April 17, 2015 01:30:00
Startup Tips

How to know if you’re marketing the right way on social media

So, you're finally using the social media for your marketing initiatives. But are you using it the right way? Find out here.

“Traditional marketing talks at people, content marketing talks with them,” says Donald Lim, ABS-CBN Chief Digital Officer.Lim, the first recipient of the Agora Award for Outstanding Achievement in Marketing Communications, given by the Philippine Marketing Association (PMA), sums up the advantage of ...

by International Institute of Digital Marketing  | April 09, 2015 06:00:00
News and Events

Defying the odds: How a marketer took control of digital marketing

How to be competitive in the digital age? Here's a testimony of a professional who had realized that she needed to cope with the times by learning new tricks in her field.

As a Digital Marketer, Amy Tamayo is quite a late bloomer. She didn’t even have a Facebook account back in 2011 when she first signed up for the Certified Digital Marketer Program by the International Institute of Digital Marketing.The starting point“In one ...

by International Institute of Digital Marketing  | March 27, 2015 07:00:00
News and Events

IIDM launches accelerated digital marketing courses

IIDM announces its accelerated digital marketing courses for entrepreneurs and would-be entrepreneurs who aim to start 2015 on the right track.

Start the New Year right: fast-track your career in digital marketing with a four-week comprehensive course; the Certified Digital Marketer Acceleration Program by the International Institute of Digital Marketing (IIDM.)Learn from industry-recognized, regional experts, practitioners, and influencers in four days of eight ...

by International Institute of Digital Marketing  | January 23, 2015 04:00:00
Startup Tips

Going social--strategically

Here are the basic social media practices that entrepreneurs should understand and adopt.

by International Institute of Digital Marketing  | September 12, 2014 06:40:00
News and Events

IIDM holds its 2nd Restaurant Digital Marketing Conference

On its second year, the Restaurant Digital Marketing Conference was recently held to further educate restaurant owners on how to market their food businesses online.

by Renz Lyndon Paguio  | September 08, 2014 06:50:00
Startup Tips

Homing in for your business' target market

It is a must for entrepreneurs to know their customers. Their operational and marketing efforts should be customized for the target market.

“In marketing, if you have no target, it's not like the motivational speech of ‘Shoot for the moon if you miss, you'll land among the stars,’” writes Michael KaIeikni of Entrepreneur US. “It just doesn't work that way in business. You'll be ...

by International Institute of Digital Marketing  | June 20, 2014 12:40:00
News and Events

Mobile Marketing Academy reopens for 2014

The Mobile Marketing Academy is reopening its five-week online learning program. Enrolees will have access to exclusive webinars from different speakers from all across the region. They will also earn a certification after completing it.

The Mobile Marketing Academy, the online learning program initiated by mobile marketing agency Mobext and the International Institute of Digital Marketing (IIDM) in partnership with the Philippine Association of National Advertisers (PANA) is now accepting new enrollees for its 2014 run. Featuring ...

by International Institute of Digital Marketing  | May 09, 2014 03:00:00