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News and Events

Messaging is the New Medium: How PH Businesses Are Using Messenger and Viber to Deliver Services

At the recent DigiCon 2018 summit, representatives from the two leading communication apps share actual examples

Much has been said about the Philippines’ obsession with social media. Filipinos remain the most active users of social networking platforms in the world, averaging at three hours and 57 minutes a day according to “Digital in 2018,” a report on global ...

by Lorenzo Kyle Subido  | October 15, 2018 09:00:00
News and Events

Coming Soon: A Single Number for Your Business' SEC, SSS, BIR and Other Registrations

DTI's Project One hopes to promote the ease of doing business in the Philippines by streamlining the registration process

In a panel moderated by RJ Ledesma (left) at DigiCon 2018, Denise Haak (center) and Guillermo Luz (right) discussed the Philippine Business Number, which is part of the DTI's Project One initiativeLast May, President Rodrigo Duterte signed into law Republic Act No. ...

by Lorenzo Kyle Subido  | October 10, 2018 10:00:00
News and Events

Feelings, Not Logic: Insights from Bozoma St. John in Digicon 2018

Former head marketer of Apple Music and Uber delivered keynote speech in annual digital tech event

“We’re in the feelings business, not in the data business.”So said Bozoma Saint John, the chief marketing officer of multinational entertainment group Endeavor, in her keynote speech discussing brand marketing in the current marketing landscape. Her talk kicked off Digicon 2018, a ...

by Lorenzo Kyle Subido  | October 03, 2018 05:00:00
News and Events

Global Leaders of Facebook, Google Topbill Speakers at IMMAP's 3rd Digicon Summit

Here's your chance to learn from the masters of the digital game

Expect to see some of the biggest names in the world of digital marketing from the former marketing chief of Uber to the current head of Facebook’s Messenger at DigiCon 2018, the annual summit of the Internet and Mobile Marketing Association of ...

by Elyssa Christine Lopez  | August 29, 2018 01:00:00
News and Events

3 Takeaways on Digital Transformation from IMMAP’s DigiCon 2017

The conference chairman sums up the highlights of the three-day mobile marketing summit

More than 2,500 participants attended the three-day digital congress of the Internet and Mobile Marketing Association of the Philippines (IMMAP) last October 11-13 at the Philippine International Convention Center. Known as DigiCon DX 2017, the conference had several sessions and panels that ...

by Lorenzo Kyle Subido  | October 16, 2017 12:00:00
Business Ideas

PH Online Sellers Earn As Much As Php1-M A Month on This E-Commerce Platform

The most downloaded free online shopping app in the Philippines, Shopee includes a ”?"tawad” option

One of the key themes at the ongoing Internet and Mobile Marketing Association of the Philippines’ (IMMAP) 2017 digital congress or DigiCon DX is how to harness the power of digital to grow your business. While many of the sessions focused on ...

by Lorenzo Kyle Subido  | October 13, 2017 12:00:00
Startup Tips

3 Reasons for Minding the Data Your Business is Creating

Paying attention to data can help companies understand customers better

At the media launch of the Internet and Mobile Marketing Association of the Philippines’ (IMMAP) second digital conference (DigiCon), the organizers invited a handful of their speakers to a panel discussion to give a taste of what IMMAP’s DigiCon will bring this ...

by Lorenzo Kyle Subido  | April 22, 2017 10:00:00
News and Events

IMMAP DigiCon 2017 To Tackle Resistance to Digital Transformation

The country's largest ditital marketing event will highlight role of culture in digital shift

The Internet and Mobile Marketing Association of the Philippines (IMMAP)'s digital conference this year will put the spotlight on the role of culture in overcoming what organizers perceive as lingering resistance to digital transformation in the country and the region.With the theme ...

by Lorenzo Kyle Subido  | April 06, 2017 05:00:00
News and Events

What are the 3 things needed to build a brand in mobile-first world?

Facebook’s Sandhia Devanathan gives the basics, as she and other speakers will share more in the 1st digital conference in October aimed to help businesses adapt to digital marketing.

MANILA, Philippines – After a decade of disruption, the digital age has become the new mainstream as it continuously changes media, marketing, and business processes across industries.The Internet and Mobile Marketing Association of the Philippines (IMMAP) recognizes this shift as it launched ...

by Elyssa Christine Lopez  | April 19, 2016 08:00:00