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Run & Grow

There's Now An AI-Powered Tool That Can Show Which "Influencers" Paid to Boost Their Engagement

Research shows up to 24 percent of influencers have falsely manipulated their engagement numbers

Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked with 22 different brands in 2018 and charged $1,000 per post.Those brands didn’t realize that 96 percent of Jess’s engagement is fake, the result of a ...

by Hayden Field  | April 06, 2019 06:00:00
News and Events

Kris Aquino Namedrops Products in Her Recent Rants: Is This Good or Bad for the Brands?

A public relations expert weighs in on how the surprise mentions will impact brands

Kris Aquino is a celebrity endorser who has established a unique position as an influencer in both traditional and digital media. These past few days, she has shown once more she is truly the “Queen of All Media.”It began on April 19 ...

by Elyssa Christine Lopez  | April 23, 2018 08:00:00
Run & Grow

(Infographic) The Evolution of Influencers, From the 1700s to Today

Influencer marketing isn't new but it's reaching new heights today with the help of social media

Influencer marketing is a great way for companies to boost their reach and get their name out to the world. Tapping into the social followingsof celebrities and social media icons is an effective way to get new fans and customers, and while it may ...

by Rose Leadem  | August 09, 2017 08:00:00
Startup Tips

A Guide to Working With Instagram Influencers: What to Look For

Are sponsored posts disclosed? You work with deceptive influencers at your risk

When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals.Related: 7 Marketing Tips to Help Grow Your Brand on InstagramAccording to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI ...

by Nathan Chan  | May 13, 2017 02:00:00
Business Ideas

10 online careers you can start today with basically no money

For these options, talent is the big capital you'll need

Does working from home or any remote location of your choice, while dictating your schedule and having complete control over your career sound good?If so, you should consider starting an online career. It’s a lot easier than you might think – thanks to the ...

by Jonathan Long  | August 01, 2016 06:00:00
Startup Tips

10 ways to get a celebrity to use your product

A celebrity endorsement can increase brand awareness and influence sales.

Today, every fashion, beauty, or lifestyle brand wants to get a celebrity endorsement to help catapult its business to success. But navigating the celebrity world can be difficult and intimidating if you do not have the right contacts or enough resources. Related: Put authenticity into ...

by Kristin Marquet  | April 06, 2016 03:00:00