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Run & Grow

There's Now An AI-Powered Tool That Can Show Which "Influencers" Paid to Boost Their Engagement

Research shows up to 24 percent of influencers have falsely manipulated their engagement numbers

Jess (not her real name) is a U.K.-based fashion influencer with 230,000 Instagram followers. She worked with 22 different brands in 2018 and charged $1,000 per post.Those brands didn’t realize that 96 percent of Jess’s engagement is fake, the result of a ...

by Hayden Field  | April 06, 2019 06:00:00
Business Ideas

This Family Has 4 Million Instagram Followers -- and the Kids' College Educations Are Already Paid For

Here's how influencer mom Katie Stauffer got her start spotlighting her five kids on social media

In this series, Instagram Icon, Entrepreneur speaks with the individuals behind popular Instagram accounts to find out the secrets of their success.On an evening near the end of summer 2017, the Stauffer family sat in the family room of their Arizona home as Katie Stauffer’s ...

by Hayden Field  | February 09, 2019 06:00:00
News and Events

This Guy Faked His Way To Becoming an Instagram Influencer in 6 Months

Success as an influencer requires a strong knowledge of digital marketing

Scrolling through the comments, I caught a “thank you for coming in.” It was posted by a popular celebrity chef who had hosted me the night before at his residency in an upmarket New York restaurant. It was one of 35 free ...

by Jonathan Jeffery  | June 25, 2018 12:00:00
News and Events

Kris Aquino Namedrops Products in Her Recent Rants: Is This Good or Bad for the Brands?

A public relations expert weighs in on how the surprise mentions will impact brands

Kris Aquino is a celebrity endorser who has established a unique position as an influencer in both traditional and digital media. These past few days, she has shown once more she is truly the “Queen of All Media.”It began on April 19 ...

by Elyssa Christine Lopez  | April 23, 2018 08:00:00
Run & Grow

(Infographic) The Evolution of Influencers, From the 1700s to Today

Influencer marketing isn't new but it's reaching new heights today with the help of social media

Influencer marketing is a great way for companies to boost their reach and get their name out to the world. Tapping into the social followingsof celebrities and social media icons is an effective way to get new fans and customers, and while it may ...

by Rose Leadem  | August 09, 2017 08:00:00
Run & Grow

A Stupidly Simple Method to Meet Millionaires and Influencers

LinkedIn is your opportunity to show the people you want to meet that you're worth their time

I recently spoke in front of a group of 14 business owners. Afterward, I overheard one say to another, “I respect Sally Hogshead. I'd really like to meet her.” I chimed in, “Why don't you?” He responded, “How would I do that?”I thought ...

by Clint Evans and Joshua Lee  | May 25, 2017 06:00:00
Startup Tips

A Guide to Working With Instagram Influencers: What to Look For

Are sponsored posts disclosed? You work with deceptive influencers at your risk

When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals.Related: 7 Marketing Tips to Help Grow Your Brand on InstagramAccording to a study by Nielsen and TapInfluence, influencer marketing drives 11 times more ROI ...

by Nathan Chan  | May 13, 2017 02:00:00
Business Ideas

10 online careers you can start today with basically no money

For these options, talent is the big capital you'll need

Does working from home or any remote location of your choice, while dictating your schedule and having complete control over your career sound good?If so, you should consider starting an online career. It’s a lot easier than you might think – thanks to the ...

by Jonathan Long  | August 01, 2016 06:00:00
Startup Tips

10 ways to get a celebrity to use your product

A celebrity endorsement can increase brand awareness and influence sales.

Today, every fashion, beauty, or lifestyle brand wants to get a celebrity endorsement to help catapult its business to success. But navigating the celebrity world can be difficult and intimidating if you do not have the right contacts or enough resources. Related: Put authenticity into ...

by Kristin Marquet  | April 06, 2016 03:00:00
Startup Tips

How to market your company mascot on a budget

A mascot can be an inexpensive, effective marketing tool for your business.

Mascots are branding elements helping people better remember your company and product. By personifying your business through a recognizable entity (mascots are often based on people, simple objects, and animals), they help your audience easier identify and remember your brand. Mascots are incredibly effective marketing ...

by Ann Smarty  | April 03, 2016 01:00:00
News and Events

Barack Obama is the most popular world leader on Instagram

The most powerful leader in the world is also the most followed on Instagram.

When you're the president of the United States, the rules of social media don’t apply.With more than 6 million followers on Instagram, US President Barack Obama has the most followers of any world leader. He is followed in a distant second by Russian Prime Minister ...

by Wendy Frink  | February 20, 2016 11:00:00
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