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Run & Grow

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools and Tips

Instagram analytics are a key part of any Instagram marketing strategy

Instagram analytics are a key part of any Instagram marketing strategy.How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are often essential for answering your questions.With Instagram analytics, you can obtain ...

by Alfred Lua  | May 07, 2017 12:00:00
News and Events

How Facebook and Instagram Are Helping Small Businesses

The social media giants are providing DIY solutions to make ads and creatives more mobile-ready

Facebook believes that when small businesses succeed, new communities thrive. The world’s biggest social media platform, as well as its photo-sharing subsidiary Instagram, want to help small and medium businesses come up with a strong mobile strategy in an increasingly mobile-first world.According ...

by Nicai de Guzman  | April 27, 2017 11:00:00
Startup Tips

You Don't Have to be Picture-Perfect to Succeed on Instagram

Authenticity means more to your fans than manufactured glamour

While Instagram is all the hype these days, a lot of small business owners are confused, or even lost, about the types of content they can publish. Thus, they miss out on a huge opportunity to find new followers and engage their ...

by Lesya Liu  | January 29, 2017 12:00:00
Run & Grow

6 Ways to Convert Your Instagram Audience into Customers

Turn your followers into clients and buyers

Thanks to the power of its striking visuals, Instagram has emerged in the past year or so as the image-marketer’s favorite social network. Emotionally evocative when they're at their best, Instagram visuals make a quick and lasting impression on audience members.No wonder ...

by Pratik Dholakiya  | December 04, 2016 12:00:00
Business Ideas

8 tips to attract your first 250K Instagram followers

These well-tested strategies have built huge followings on the well-loved platform

Instagram is hands-down one of the most popular social media networks. There is so much available attention to capture, which is why building a large following is such a top priority for brands and individuals.A friend of mine, Jessica Sorkin, better known ...

by Jonathan Long  | November 14, 2016 04:00:00
News and Events

Dead or dying: Is Twitter still relevant for businesses?

While it's easier for established businesses to gain attention in Twitter, it's harder for SMEs

Most of us recognize the little blue bird logo of one of what was once the most popular social networking platform for users to connect with each other and with others around the globe. Twitter, a microblogging platform where users can post ...

by Entrepreneur Staff  | October 31, 2016 04:00:00
Run & Grow

25 fantastic examples of brands using Instagram

If you’re not following them yet, take a peek here

With more than 400 million active monthly users, Instagram has grown into a social network that businesses need to pay attention to. It’s more than just a photo-sharing site – it’s a platform for engaging fans and showing off the best side of your ...

by Sujan Patel with Elyssa Christine Lopez  | October 26, 2016 05:00:00
Run & Grow

How to make your company’s Instagram account impressive

For starters, post more and make sure you understand the network's algorithm

Did you know that Instagram has more than 500 million monthly active users? Wow! No wonder the question I get asked most often is “How do I get more followers on this powerhouse photo-sharing network?”So, here are three of my best Instagram growth ...

by Nathan Chan  | October 21, 2016 07:00:00
Run & Grow

Instagram versus Facebook, for business

It all depends on where your customers can be found

Facebook and Instagram are two out of the top 10 social media platforms. Facebook has 1.1 billion estimated monthly visitors, while Instagram has 500 million. These two platforms have similarities and differences. So building your business with Instagram or with Facebook might pan out differently.Here’s a ...

by Toby Nwazor  | August 31, 2016 04:00:00
Startup Tips

Why your business should establish an Instagram presence ASAP

Because posting images is easy, but driving traffic back to a business' website is a different animal entirely.

Instagram is one of the most popular social media platforms, with more than 400 million active users. But unlike their engagement with Facebook and Twitter, some businesses just cannot quite grasp how to use Instagram as a marketing tool. Posting images is ...

by Jonathan Long  | June 10, 2016 03:00:00
Business Ideas

The rise of ‘Instapreneurs’

5 businesses show how they slay it on the popular image-sharing app.

 Instagram has become a platform for Philippine-based entrepreneurs to promote their business and sell their wares. The appeal of the image-sharing app is far and wide.It attracts small to medium enterprises as well as big brands; local and global retailers; brick-and-mortar stores ...

by Shadz Loresco  | June 04, 2016 07:00:00