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Magic Melt: From international expansion to local franchising

This brand of Filipino delicacies is a byword abroad for quality pastries. It is bringing the magic back home through franchising.

Magic Melt Foods Inc. knows how to put a unique twist to most aspects of its business. Cases in point: its flagship product—the melt-in-your-mouth ensaymada (brioche)—comes in flavors its competitors do not offer: chocolate, yema, macapuno, mango, pandan, pineapple, salted egg, strawberry, ...

by Inna Abinuman  | March 18, 2015 05:00:00