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Startup Tips

Marketing with 'please'

Businesses should understand how tough marketing is these days. Know the difference between interruption and permission-based marketing.

In his book, Permission Marketing, printed in 1999, Seth Godin, a best-selling business and marketing author describes the typical marketing scenario perfectly in an interview with Fast Company. “Marketing is a contest for people’s attention. Thirty years ago, people gave you their attention ...

by International Institute of Digital Marketing  | November 13, 2014 08:00:00