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Business Ideas

Spend to make money

Ways to maximize your marketing budget.

One of the most important things an entrepreneur has to do is to decide on how much money to allocate for marketing and operations. Although the answer can vary widely depending on business and industry size, the most important factor is how ...

by Justine P. Castellon  | November 26, 2011 11:00:00
Business Ideas

Use guerrilla marketing to win: Marketing guru shares 17 secrets

Jay Conrad Levinson presents tactics for achieving maximum profits with minimal use of resources

JAY CONRAD LEVINSON: "Guerrilla marketing is unconventional, non-traditional, not by-the-book, and extremely flexible."Highly acclaimed author of the biggest selling series of marketing books in history, Jay Conrad Levinson spoke about what he calls the 100 different weapons of guerrilla marketing and the ...

January 12, 2010 12:00:00