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‘Hugot’ Lines Win 20M Views for Jollibee Unit’s Online Video in China

An emotional family-oriented theme works well for the Chinese as for Pinoys

Short but well-told online video ads that celebrate close family ties, which are popular among Philippine audiences, apparently also find resonance among online viewers in China.When Yonghe King, a Chinese restaurant chain owned by Philippine fast food giant Jollibee Food, released an ...

by Pauline Macaraeg  | April 17, 2017 11:00:00
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