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Run & Grow

How Penshoppe, VMV Hypollergenics reach international markets

Plus, Hapee Toothpaste CEO gives a glimpse of how they compete with the global brands dominating the local market.

From having the biggest Hollywood stars as endorsers to being recommended by international magazines, Penshoppe and VMV Hypoallergenics have proven Filipino brands can compete in the global realm.With such successes, their early beginnings as small enterprises seem a lifetime ago especially when ...

by Elyssa Christine Lopez  | June 02, 2016 07:00:00
Run & Grow

How Laura Verallo de Bertotto drives VMV Hypoallergenics to continuous success

The 37-year-old brand keeps pushing the envelope in skin care, thanks to its female CEO's unconventional leadership.

COURSE MAKER. In assuming the mantle of CEO, Laura Verallo de Bertotto brings a sense of flexibility, experimentation, and sheer nerve to the VMV Hypoallergenics brand. Photo by Jason Quibilan / Entrepreneur Philippines How it not only survived, but thrived, in over three decades of ...

by Maricris Carlos  | March 20, 2016 05:00:00