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Franchising

Become a licensee or franchisee?

Choosing between the two is a business decision that must be carefully weighed.

You may think becoming a franchisee or a licensee is one and the same. It is not.A franchise agreement involves not only product lines or goods and services, but also the methods of operating the business and personnel training. A license agreement, ...

by Joyce Babe Panares  | April 01, 2016 08:00:00
Franchising

Franchise vs. license

Know the difference, and take the first step toward business success

People are familiar with franchising as a way to start a business, but not so many thoroughly understand an alternative form of starting a business with an already established brand—licensing.According to franchise consultant Rudolf Kotik, licensing is a business model where a ...

January 17, 2013 04:00:00
Franchising

Choosing between franchising or licensing

Should you franchise or should you license?

People are familiar with franchising as a way to start a business, but not so many thoroughly understand an alternative form of starting a business with an already established brand: licensing.According to franchise consultant Rudolf Kotik, licensing is a business model where ...

by Entrepreneur Staff  | October 25, 2011 09:00:00
Franchising

Using trademarks in a franchise agreement

Trademark licensing is central to a franchising agreement

One of the most important factors of a franchise agreement is that the brand agrees to license the use of its trademark to a franchisee.Typically in this scenario, the franchiser retains ownership of the brand\\\'s trademark and allows the use of the ...

August 08, 2011 12:00:00
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