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Startup Tips

Did You Know a Company's Logo Influences Purchase Decisions?

Square? Circular? Geometric? Organic? These elements actually communicate different things

Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail of your logo will influence people who see it. That's why nothing should be arbitrary.In fact, it’s in your best interest to make sure ...

by Katie Lundin  | September 21, 2018 12:00:00
Startup Tips

How Much Should a Quality Logo Really Cost?

Designing a strong logo can reap endless rewards from increased awareness to long-term loyalty

Most companies know that they simply can’t afford to botch their logo: it will serve as the first impression and ongoing initial point of contact with all potential customers. Whereas an emotionally-charged, aesthetically-pleasing logo can draw customers to a brand, a poorly ...

by Andrew Medal  | April 21, 2017 12:00:00
Startup Tips

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived

The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element.In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color ...

by Rose Leadem  | January 02, 2017 12:00:00
Run & Grow

Instagram updates logo and its fans lose it once again

This update creates an even more visual experience, giving images more prominence.

Go on, update your Instagram app right now!Although Instagram underwent a transformation about half a year ago, the network has changed its look once again. This update creates an even more visual experience, giving images yet more prominence.This time, the overhaul affected the ...

by Lesya Liu  | May 19, 2016 01:00:00
Run & Grow

What the color of your logo says about your company (Infographic)

Be sure to carefully choose the colors you will use to represent your business.

If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if you your logo is bright green.That’s because different colors are associated with different feelings. Green conveys organic growth, the ...

by Catherine Clifford  | July 12, 2015 08:00:00
Business Ideas

How to design a better logo

Learn how to make your company logo stick with these tips from these design experts.

Consumers are usually attracted to a good logo. As the distinguishing mark of a product, it is therefore essential that it be striking and eye-catching.According to corporate identity designers Abi Goy and Liza Flores of Studio Dialogo, a design company that specializes ...

by Kendrick Go  | April 26, 2013 10:00:00
Business Ideas

What makes a good company logo?

The logo is the most visible part of a company’s brand identity, and yet it is often overlooked and not given much importance by a lot of corporate planners and strategists. How important is it? We know that the silhouette of an ...

by Alex Grant  | May 23, 2012 04:00:00