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Business Ideas

4 business must-haves to attract returning customers

Having just a good product is no longer enough

Having just a "good product" in the market is never enough, especially now that the taste of many Filipino consumers has evolved. We now look beyond the product itself. There's packaging, feedback and a lot of other factors influencing one's decision to ...

by Carlo P. Mallo  | May 04, 2011 08:00:00
Business Ideas

5 secrets in penetrating the high-end chocolate market

And how to succeed in non-traditional marketing

Raul Matias, the businessman behind Machiavelli Chocolates, used to be a physical therapist but he had always wanted to be an entrepreneur. He took a step closer to realizing his dream when he chanced upon a chocolate shop that sold peculiar flavors ...

by Carlo P. Mallo  | April 27, 2011 11:00:00