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Run & Grow

Malcolm Gladwell's Advice to Entrepreneurs: 'Don't Be One Thing'

Entrepreneurs and creatives should be ever-adaptable -- open to opportunities wherever they come

This story appears in the September 2018 issue of  . Subscribe »Malcolm Gladwell may have one of the strongest brands in media, but he never applies the word to himself. “I contradict myself a lot,” says the best-selling author and New Yorker staff writer, whose books include The Tipping ...

by Jason Feifer  | August 20, 2018 06:00:00
Startup Tips

Neuromarketing: Tapping into the buyer’s emotions

A look into its science and art, and how companies use it

What if you could read minds? I'm slowly becoming more and more intrigued by neuromarketing and the science of being able to read a consumer's mind.Neuromarketing is nothing new. It’s been decades since advertisers, product developers and marketers first started using social ...

by Andrew Medal  | August 17, 2016 03:00:00
Startup Tips

How this 'bad habit' can unlock your creativity

'Procrastinating is a vice when it comes to productivity, but it can be a virtue for creativity,' says management thinker Adam Grant.

My name is Peter, and I am a procrastinator. There it is—my first step toward recovering from the disruptive condition called procrastination.For as long as I can remember, I have procrastinated on important matters. Not always because I lack the time—although that certainly has ...

by Peter Gasca  | April 29, 2016 09:00:00
Startup Tips

Malcolm Gladwell predicted social media advertising would be a fad

But a marketing expert says you just don't need the type of traditional, high-end PR firms behind you anymore to be able to get the word out.

About five years ago, Malcolm Gladwell, author of bestselling books likeThe Tipping Point and Blink, made this prediction, basically writing off the power of social media for businesses: "In about five years, everyone will head back toward traditional advertising."According to these business professionals featured here on C1 ...

by Entrepreneur Network  | March 29, 2016 03:00:00