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Startup Tips

3 insights for niche products

Tips on offering a novel product.

When Angelo Narciso-Songco of Butchie\\\'s Recipe brought the Malunggay ice cream, a favorite among Kapampangans, to Manila, he never thought it would become such a hit that nearly very magazine and lifestyle shows on television would feature the product. But that\\\'s what ...

by Carlo P. Mallo  | July 22, 2012 10:00:00
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