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Business Ideas

The difference between marketing and selling

You need to know the difference to be able to reach consumers.

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations.But even if sales and marketing ...

April 16, 2013 09:00:00
Business Ideas

Top tips for the budding online marketer

What is the goal of your campaign?

With Mother’s Day coming up soon, it’s no wonder that Filipinos are turning to the internet to ensure they get the date right and track down the right gifts for their mothers. A look at Insights for Search shows that searches for ...

May 02, 2012 10:00:00
Business Ideas

5 tips on how to market your products and services to women

We give you tips that would ensure a boost in sales and brand recall.

Not too long ago, a popular American singer emphatically declared that girls run the world (what\\\'s her name again? We kid, we kid!). We definitely agree with this statement, especially when it comes to business. There are more women around the world ...

by KC Calpo  | March 19, 2012 11:00:00
Startup Tips

The basics of building a brand

Adopting a brand is one of the first things that an entrepreneur should do

You have a product. You know it’s good and consumers stand to benefit from it. Now you just have to launch it in the market. You’ll need people to notice and buy this product. You need a brand.Some business owners argue that ...

by Entrepreneur Staff  | October 10, 2011 02:00:00
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