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Run & Grow

Brand loyalty? It’s all about feelings

The marketing guru of Max’s Group shares insights at Franchise Asia Philippines 2016

Remember when Youtube was full of video ads you couldn't wait to skip? While there are some that remain hard-sell, digital marketing experts seem to have caught up on what people want with the surge of mini movies with big brands' heart-tugging ...

by Elyssa Christine Lopez  | July 20, 2016 06:00:00
Startup Tips

4 steps to launch a new product

Testing your product and marketing ideas can go a long in ensuring your new strategy will not blow up in your face.

Small business owner Elmer Santiago runs a factory that manufactures bagoong (anchovy sauce) in the sleepy town of Lingayen, Pangasinan. He does brisk business, especially since his Emars brand is popular with the community as well as tourists from Manila and nearby ...

by Rafael Santos  | August 30, 2013 01:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Business Ideas

The difference between marketing and selling

You need to know the difference to be able to reach consumers.

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations.But even if sales and marketing ...

April 16, 2013 09:00:00
Business Ideas

How to make a knockout presentation

Read how these essential steps can help you sway potential customers to swing your way.

If you start by getting a bad case of the jitters, welcome to the human race. The prospect of speaking before a crowd, let alone before one whose collective decisions may mean a heftier bankbook for your company or a run on ...

March 22, 2013 10:00:00
Business Ideas

Marketing strategies: Game changer

Change the rules of the game to reach new markets.

Having to deal with competition is a constant challenge for any business that doesn\\\'t have a monopoly of the market.With so many players in a particular industry offering more and more products and services, a company has to contend with ever diminishing ...

by Kendrick Go  | August 24, 2012 10:00:00
Startup Tips

Creating new markets

According to marketing guru Josiah Go, your business can get a leg up on the competition by exploring under served markets.

Having to deal with competition is a constant challenge for any business that doesn’t have a monopoly of the market. With so many players in a particular industry offering more and more products and services, a company has to contend with ever ...

July 13, 2012 02:00:00
Business Ideas

Top tips for the budding online marketer

What is the goal of your campaign?

With Mother’s Day coming up soon, it’s no wonder that Filipinos are turning to the internet to ensure they get the date right and track down the right gifts for their mothers. A look at Insights for Search shows that searches for ...

May 02, 2012 10:00:00
Business Ideas

5 tips on how to market your products and services to women

We give you tips that would ensure a boost in sales and brand recall.

Not too long ago, a popular American singer emphatically declared that girls run the world (what\\\'s her name again? We kid, we kid!). We definitely agree with this statement, especially when it comes to business. There are more women around the world ...

by KC Calpo  | March 19, 2012 11:00:00
Business Ideas

Smart tips on how to manage seasonal highs and lows

The man behind Island Rose, the largest retailer of roses in the country, tells us how they manage demand swings.

At this time of the month, only two things matter: flowers and chocolates. And for Dustin Andaya, the man behind Island Rose, the largest retailer and wholesaler of roses in the country, it’s a yearly event they prepare for very well. “While ...

by Peter Imbong  | February 06, 2012 05:00:00
Startup Tips

Mixing and matching your marketing options

Relying solely on above-the-line approaches or below-the-line methods may be ill-advised for startups.

Maximizing the tools offered by the Internet to promote your business is hot right now. It’s not surprising: it offers low-cost options and allows you to target your market directly. However, Julie Tañada, a professor specializing in marketing at De La Salle ...

February 06, 2012 09:00:00
Business Ideas

Tips on picking the right MLM company

Here are some things to always remember.

Thinking of joining a direct-selling or multilevel marketing company? Don’t be so quick to jump in. Here are some things to always remember.[related|post]In the Philippines, there is a general misconception that multi-level marketing (MLM) or network marketing is equivalent to “pyramiding schemes.” ...

by Nestle C. Lizardo  | January 18, 2012 05:00:00
Business Ideas

Marketing 101: Twitter for business

Twitter is a great marketing tool.

The global popularity of Twitter seems puzzling, what with its 140-characters limit. The micro-blogging site has more than 24 million unique visitors per month, with 500 million messages—called “tweets”—per day. As some people have discovered, while many media outlets choose to bombard ...

January 04, 2012 09:00:00