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Business Ideas

3 tips for DIY market research

Even small, cash-strapped businesses need to conduct market research.

Many businesses often struggle with these questions: 1) Is there a need for my product or service?; and 2) How can I differentiate my offerings in a competitive or saturated market? If you need exhaustive and accurate answers, then you have to ...

by Jet Ramos-Cruz  | February 29, 2012 03:00:00
Business Ideas

The basics of market research

Marketing guru Brad Geiser explains

What’s the simplest way to research your market? Ask or interview people, even just your immediate network of relatives, friends and neighbors. Brad Geiser, director for strategics, creatives and market research at Geiser-Maclang Marketing Communications, says: “As you interview people, your body ...

July 18, 2011 01:00:00
Business Ideas

Affordable market research tools for SMEs

Six-year-old firm provides customized low-cost research and data management tools

PETER MORRISON with JAY EDADES: "We want to give SMEs the means to identify market segments at cost."In an increasingly competitive business environment, companies are always looking for ways to get a leg up on the competition. Market research tools and data ...

December 15, 2009 12:00:00