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News and Events

When It Comes to iPhones, PH’s Poorer Regions Seem Keener on Costlier Models Than Richer Areas

Telcos offer attractive plans for the new iPhone 8 as most Pinoy buyers find them too pricey

The country’s two telecommunications companies last week began to roll out attractive postpaid plans for the latest iPhone models reaching the Philippines—iPhone 8 and iPhone 8 Plus.Both aimed to cut the cash costs of acquiring the new phones. For example, Smart Communications ...

by Pauline Macaraeg  | November 21, 2017 01:00:00
News and Events

Filipinos 'most confident consumers' in Southeast Asia for 2015

Filipinos remain optimistic about local job prospects and personal finances, says insights firm Nielsen.

WILL SAVE, WILL SPEND. While financial security remains a top priority to Filipino consumers, thus channelling spare cash into savings, they are also willing to spend on the things they want and need, reported Nielsen. Photo from ThinkstockFilipinos remain confident consumers coming ...

by Toni Antiporda  | February 03, 2016 05:00:00
Startup Tips

Customer know-how

When was the last time you checked on your customer?

Don’t fall in love with your product. Instead, make your customers love your product. Easier said than done, but market research can help you do it. “It is important to conduct market research in any business at any stage,” says Dr. Antonio ...

by Bernadette Reyes  | January 28, 2015 05:00:00
News and Events

Top Market Research Experts Lead MORES National Research Congress 2014

Experts from top foreign market research firms will be leading this year's National Research Congress happening on March 5-7, 2014 in Boracay. Registration is ongoing.

Experts from top foreign market research firms will be leading this year's National Research Congress, an annual market research confab spearheaded by The Marketing and Opinion Research Society of the Philippines (MORES).Headlining the 2014 MORES National Research Congress, happening on March 5 ...

by Entrepreneur Staff  | February 08, 2014 01:00:00
Startup Tips

4 steps to launch a new product

Testing your product and marketing ideas can go a long in ensuring your new strategy will not blow up in your face.

Small business owner Elmer Santiago runs a factory that manufactures bagoong (anchovy sauce) in the sleepy town of Lingayen, Pangasinan. He does brisk business, especially since his Emars brand is popular with the community as well as tourists from Manila and nearby ...

by Rafael Santos  | August 30, 2013 01:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Business Ideas

Market study 101

Getting the pulse of your buyers can be done with proper market research

A market study starts with an objective or a set of objectives that guides the selection of a methodology and research respondents, who in turn may be identified by segments according to the information re­quired. When the respondents have been iden­tified, recruited, ...

by Rafael Santos  | April 18, 2013 10:00:00
Business Ideas

The difference between marketing and selling

You need to know the difference to be able to reach consumers.

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations.But even if sales and marketing ...

April 16, 2013 09:00:00
Business Ideas

How to make a knockout presentation

Read how these essential steps can help you sway potential customers to swing your way.

If you start by getting a bad case of the jitters, welcome to the human race. The prospect of speaking before a crowd, let alone before one whose collective decisions may mean a heftier bankbook for your company or a run on ...

March 22, 2013 10:00:00
Business Ideas

Top tips for the budding online marketer

What is the goal of your campaign?

With Mother’s Day coming up soon, it’s no wonder that Filipinos are turning to the internet to ensure they get the date right and track down the right gifts for their mothers. A look at Insights for Search shows that searches for ...

May 02, 2012 10:00:00
Business Ideas

Why you need social media in your marketing plan

Make social media part of your marketing plan from Day 1.

Cebu Pacific, the country’s leading domestic carrier and pioneer in online booking, once had an unsuccessful online campaign before its viral video on dancing flight attendants.“Prior to 2009 (when the company started using social media), there was an effort to introduce a ...

March 19, 2012 04:00:00
Business Ideas

5 tips on how to market your products and services to women

We give you tips that would ensure a boost in sales and brand recall.

Not too long ago, a popular American singer emphatically declared that girls run the world (what\\\'s her name again? We kid, we kid!). We definitely agree with this statement, especially when it comes to business. There are more women around the world ...

by KC Calpo  | March 19, 2012 11:00:00
Business Ideas

3 tips for DIY market research

Even small, cash-strapped businesses need to conduct market research.

Many businesses often struggle with these questions: 1) Is there a need for my product or service?; and 2) How can I differentiate my offerings in a competitive or saturated market? If you need exhaustive and accurate answers, then you have to ...

by Jet Ramos-Cruz  | February 29, 2012 03:00:00