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Startup Tips

4 steps to launch a new product

Testing your product and marketing ideas can go a long in ensuring your new strategy will not blow up in your face.

Small business owner Elmer Santiago runs a factory that manufactures bagoong (anchovy sauce) in the sleepy town of Lingayen, Pangasinan. He does brisk business, especially since his Emars brand is popular with the community as well as tourists from Manila and nearby ...

by Rafael Santos  | August 30, 2013 01:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Startup Tips

How much is your business worth?

In today’s rapidly changing business environment, certain situations force entrepreneurs to find out their businesses’ market value. These arise when the entrepreneur faces ownership problems – as in joint ventures – or if he’s thinking of selling the business, merging with another, ...

by Henry Ong  | February 06, 2013 02:00:00
Business Ideas

Top tips for the budding online marketer

What is the goal of your campaign?

With Mother’s Day coming up soon, it’s no wonder that Filipinos are turning to the internet to ensure they get the date right and track down the right gifts for their mothers. A look at Insights for Search shows that searches for ...

May 02, 2012 10:00:00
Business Ideas

Why you need social media in your marketing plan

Make social media part of your marketing plan from Day 1.

Cebu Pacific, the country’s leading domestic carrier and pioneer in online booking, once had an unsuccessful online campaign before its viral video on dancing flight attendants.“Prior to 2009 (when the company started using social media), there was an effort to introduce a ...

March 19, 2012 04:00:00
Business Ideas

5 tips on how to market your products and services to women

We give you tips that would ensure a boost in sales and brand recall.

Not too long ago, a popular American singer emphatically declared that girls run the world (what\\\'s her name again? We kid, we kid!). We definitely agree with this statement, especially when it comes to business. There are more women around the world ...

by KC Calpo  | March 19, 2012 11:00:00
Business Ideas

Smart tips on how to manage seasonal highs and lows

The man behind Island Rose, the largest retailer of roses in the country, tells us how they manage demand swings.

At this time of the month, only two things matter: flowers and chocolates. And for Dustin Andaya, the man behind Island Rose, the largest retailer and wholesaler of roses in the country, it’s a yearly event they prepare for very well. “While ...

by Peter Imbong  | February 06, 2012 05:00:00
Startup Tips

Mixing and matching your marketing options

Relying solely on above-the-line approaches or below-the-line methods may be ill-advised for startups.

Maximizing the tools offered by the Internet to promote your business is hot right now. It’s not surprising: it offers low-cost options and allows you to target your market directly. However, Julie Tañada, a professor specializing in marketing at De La Salle ...

February 06, 2012 09:00:00
Business Ideas

Tips on picking the right MLM company

Here are some things to always remember.

Thinking of joining a direct-selling or multilevel marketing company? Don’t be so quick to jump in. Here are some things to always remember.[related|post]In the Philippines, there is a general misconception that multi-level marketing (MLM) or network marketing is equivalent to “pyramiding schemes.” ...

by Nestle C. Lizardo  | January 18, 2012 05:00:00
Business Ideas

Marketing 101: Twitter for business

Twitter is a great marketing tool.

The global popularity of Twitter seems puzzling, what with its 140-characters limit. The micro-blogging site has more than 24 million unique visitors per month, with 500 million messages—called “tweets”—per day. As some people have discovered, while many media outlets choose to bombard ...

January 04, 2012 09:00:00
Business Ideas

Imbibing the entrepreneurial culture

The company culture is important

For three times since 2007, property developer Megaworld Corp. has hit the billion-peso mark in its monthly real-estate sales. The secret behind this performance, says Noli D. Hernandez, vice president for marketing, is the company having successfully inculcated the entrepreneurship culture among ...

by Debbie J. Pepito  | October 25, 2011 11:00:00
Startup Tips

The basics of building a brand

Adopting a brand is one of the first things that an entrepreneur should do

You have a product. You know it’s good and consumers stand to benefit from it. Now you just have to launch it in the market. You’ll need people to notice and buy this product. You need a brand.Some business owners argue that ...

by Entrepreneur Staff  | October 10, 2011 02:00:00