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Run & Grow

Brand loyalty? It’s all about feelings

The marketing guru of Max’s Group shares insights at Franchise Asia Philippines 2016

Remember when Youtube was full of video ads you couldn't wait to skip? While there are some that remain hard-sell, digital marketing experts seem to have caught up on what people want with the surge of mini movies with big brands' heart-tugging ...

by Elyssa Christine Lopez  | July 20, 2016 06:00:00
Startup Tips

The 6 biggest mistakes to avoid when building a brand

When it comes to branding decisions, sometimes one bad mistake can derail even the best idea.

Q: What are the most common mistakes we should avoid when building a brand?A: Being an entrepreneur and launching a brand is not easy. It takes a lot of skill, hard work, and usually a little luck. When it comes to branding decisions, sometimes ...

by Laura Ries  | March 01, 2016 11:00:00
News and Events

PSEi closes at another all-time record high

The local stock market index has achieved another milestone when it breached the 8,000-mark, another indication of a continously growing economy.

On Monday, April 6, 2015, the Philippine Stock Exchange Index (PSEi) has broken another record by closing at 8,053.74, up by 60.65 points or 0.76% from the previous record of 7,993.09 last April 1. This is the first time that the PSEi ...

by Entrepreneur Staff  | April 07, 2015 10:00:00
Startup Tips

When launching your startup, consider these 5 risks

There are logical and inevitable challenges that startup businesses have to face and overcome. Here are five of those.

Starting a business has never been more exciting. The startup economy is rich with opportunity, innovation, and potential. But at the same time, it is also fraught with high-stakes risks. And while it may be scary to take that leap of faith, ...

by Sreekanth Ravi  | January 08, 2015 05:00:00
Franchising

Any way you slice it

Santino's Supreme Slice pizza has a ready-to-eat concept that allows the brand to tap new markets that its competitors don't usually target.

Corner pizzerias in New York have long sold pizzas by the slice. Even Pizza Hut does it. Santino’s Supreme Slice, a homegrown pizza franchise, also joined the fray, opening a new segment, which parent company Jimini Foods Inc. wanted to tap. “It ...

by Toni Antiporda  | December 15, 2014 07:00:00
FirstDibs in Marketing for Entrepreneurs

The know-hows of food retail 'geeking'

Selling expertise aside from products is one effective strategy to succeed in the already saturated food and beverage industry. Here are five steps to adopt niche marketing for your business.

Dear Amor, My family and I love traveling, and this passion has exposed us to different types of cuisines and how they are best served with a little splash of wine, brandy, and sometimes, even beer. We’ve been so fascinated and inspired ...

by Amor Maclang  | July 30, 2014 01:00:00
Startup Tips

4 steps to launch a new product

Testing your product and marketing ideas can go a long in ensuring your new strategy will not blow up in your face.

Small business owner Elmer Santiago runs a factory that manufactures bagoong (anchovy sauce) in the sleepy town of Lingayen, Pangasinan. He does brisk business, especially since his Emars brand is popular with the community as well as tourists from Manila and nearby ...

by Rafael Santos  | August 30, 2013 01:00:00
Business Ideas

Using mobile marketing for small business

There are other ways to establish your brand digitally.

It’s undeniable that social media marketing has worked wonders for various companies. However, there are other ways to establish your brand digitally aside from using social media networks or ads. In the rush to get likes on that fan page, people tend ...

July 18, 2013 02:00:00
Business Ideas

The difference between marketing and selling

You need to know the difference to be able to reach consumers.

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling deliberately due to organizational and resource limitations.But even if sales and marketing ...

April 16, 2013 09:00:00
Business Ideas

How to make a knockout presentation

Read how these essential steps can help you sway potential customers to swing your way.

If you start by getting a bad case of the jitters, welcome to the human race. The prospect of speaking before a crowd, let alone before one whose collective decisions may mean a heftier bankbook for your company or a run on ...

March 22, 2013 10:00:00
Franchising

Quality at an affordable price: Shanghai Siomai

This food cart proves that cheap does not always mean low quality products.

It was the dilemma of how to respond to the numerous low cost siomai vendors that prompted Gilbert Jim owner of Cantonese Dimsum House to launch his Shanghai Siomai food business in 2004.Gilbert opened Cantonese Dimsum House after working for eight years ...

by Kendrick Go  | December 03, 2012 02:00:00
Startup Tips

10 tips to survive Divisoria

It is that time of year again when the holidays are less than two months away. Looking for great deals? Divisoria is still the destination to beat when it comes to price and savings. Below we round up 10 tips to help ...

by Peter Imbong And Eileen Ang  | November 07, 2012 01:00:00
Business Ideas

Guide for the first-time online advertiser

Don\\\'t forget to include relevant keyword variations such as colloquial terms, plurals, alternate spellings and synonyms.

The internet is increasingly the first stop of information for people looking to purchase anything for furniture to refrigerators, cars or even clothes. Research shows that in the Asia-Pacific region alone, around 65 percent of consumers surveyed conducted research online before purchasing ...

June 15, 2012 02:00:00
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