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Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Business Ideas

How to sell with emotion

Practical excerpts to help raise your sales, from Craig Simpson's book, The Advertising Solution

Ad legend Robert Collier’s phenomenal success as a copywriter made him a figure that many ad writers and promoters still turn to for advice and inspiration. In The Robert Collier Letter Book, he dissected a series of ads to show what made them ...

by Craig Simpson  | October 25, 2016 04:00:00
Business Ideas

14 easy, low-cost ways authors can promote their books

Book marketing doesn't have to cost thousands

In the book marketing world, what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist, I keep an eye out for the latest tips and ...

by Scott Lorenz  | October 23, 2016 06:00:00
Run & Grow

How to save time and money with marketing automation (Infographic)

It only takes 9 steps

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money and quickly acquire more customers. What is marketing automation?In plain English, marketing automation refers to the technologies that enable you ...

by Ehsan Jahandarpour  | September 04, 2016 12:00:00
Business Ideas

Using direct marketing to develop customer loyalty

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. Direct marketing is an effective tool for establishing and expanding a direct relationship with customers.

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. There simply is too much "noise" to contend with in both the ...

by Raymond A. Martinez  | September 06, 2013 10:00:00
Startup Tips

Knowing the difference between marketing and sales

You need to know the difference between marketing and selling for you to be able to reach consumers. Here are a few pointers

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling due to organizational and resource limitations. But even if sales and marketing ...

by Ampy Rio  | May 22, 2013 10:00:00
Business Ideas

15 ways to attract and keep customers

Read advice from three experts.

by Peter Imbong  | May 14, 2013 03:00:00
Startup Tips

Five startup strategies

Entrepreneurs share tips about the crucial startup phase

All successful enterprises started with a brilliant business concept. Come up with a mediocre concept and it sure hurts the chances of a business taking off.This principle guided business partners and longtime friends Esel de Sagun and Em Somera in putting up ...

by Carlo P. Mallo  | February 12, 2013 10:00:00
Business Ideas

The merry months of online marketing

Make the most of your online marketing campaign during the holidays with these tips.

The Christmas season in the Philippines officially begins when the “ber” months start. September 1 ushers in the yuletide with christmas carols hitting the airwaves, Christmas decorations adorning houses, and series of weekend sales offered at the malls.But, the early start of ...

November 21, 2012 10:00:00
Business Ideas

Right on the mark

How do you operate in a competitive market? Two startups share their customer-centered strategies.

For businesses, it’s not enough to simply set up shop: you have to reach out to your target market, and make sure that they remember you rather than your competitors. However, the current advertising landscape is so crowded, and the sheer quantity ...

by Dante Gagelonia  | September 25, 2012 05:00:00
Business Ideas

The 3 benefits of great copywriting

How do you boost the value of your product or service? Mind your language.

Think of a product you like, and chances are, you\\\'ll immediately recall the tagline from its TV or radio ad. You can credit effective copywriting for that. “Copywriting—in its strictest, marketing-related sense—refers to the words used in advertisements and commercials, written for ...

by Eileen Ang  | February 22, 2012 03:00:00
Business Ideas

The 80/20 marketing rule

This ratio and its applications can have a major impact on how you do business.

A strategy that Eric Ladines Villarama, a licensed guerrilla marketing master trainer, recommends for  startups launching their own marketing campaigns is the 80/20 rule. “There is a world of difference between efficiency and effectiveness, and it’s in that world that guerrillas flourish. ...

February 20, 2012 02:00:00
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