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News and Events

The New "Most Interesting Man in the World"

What's really interesting is finding out why he's such an effective character, even when played by a new actor

I would have used a "Westworld"-like, dual-timelines approach, but the Dos Equis brand opted to slightly rework its “Most Interesting Man in the World” campaign. Out was septuagenarian spokesperson Andrew Goldsmith, who actually has had a pretty interesting life himself. In his place came French-born Augustin Legrand.The ...

by Eric Samson  | September 02, 2017 06:00:00
Run & Grow

3 ways for startups to master the art of emailing

Rule number one ”" be a real person

Chances are, your business needs something: more clients, members, customers, partners or publicity. Whether you have an in-house team or you hire a marketing company, you’ll want to create original, high-value content for those inevitable email campaigns. After launching our own company, we ...

by Phong Ly  | November 29, 2016 12:00:00
Run & Grow

5 writing tactics for making more business

Sharpen your marketing approach to connect with readers in a meaningful way

Are you molding someone’s belief to serve your own self-interest?The question puzzles entrepreneurs. Once they start evaluating their marketing approach on ethical grounds, as well they should, they understand their messages must fall clearly on the side of persuasion, not manipulation. It all comes down to intention. Problems arise when ...

by Yatin Khulbe  | November 12, 2016 12:00:00
Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Business Ideas

14 easy, low-cost ways authors can promote their books

Book marketing doesn't have to cost thousands

In the book marketing world, what works today can be considered old news tomorrow and won’t work because ‘everybody’ is doing it. Some tactics continue to be effective over time. As a book publicist, I keep an eye out for the latest tips and ...

by Scott Lorenz  | October 23, 2016 06:00:00
Run & Grow

Exclusive: The President’s social media guy explains the Duterte branding strategy

Pompee La Viña points out how their campaign's marketing tactics can be useful to businesses

While he continues to earn disapproval for it, the curse-laden expressiveness of President Rodrigo “Digong” Duterte is not without merits in the fields of branding and marketing.This, at least, was the observation Pompee La Viña, Duterte’s social media director during the last ...

by Angelo Cantera  | October 04, 2016 05:00:00
Run & Grow

7 ways to build hype before your business launches

Have you heard about that new company? I don't know exactly what it is, but it's going to be amazing!

You’ve been prepping for months – maybe even years – and your new business is finally starting to take shape. Chances are, you're getting extremely nervous about whether or not your startup will be successful. You can have the most groundbreaking product or service ...

by Sheila Eugenio  | September 09, 2016 08:00:00
Run & Grow

How to save time and money with marketing automation (Infographic)

It only takes 9 steps

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money and quickly acquire more customers. What is marketing automation?In plain English, marketing automation refers to the technologies that enable you ...

by Ehsan Jahandarpour  | September 04, 2016 12:00:00
Startup Tips

The 5 most damaging marketing mistakes new entrepreneurs make

In the marketing realm, mistakes can be costly and do long-term harm to your campaign.

The term “mistakes” has a negative connotation: You've made a decision or implemented something that didn’t go as planned; now you have to deal with the repercussions.Yet most mistakes, even ones that in the moment seem massive, end up being only temporary setbacks. In ...

by Jayson Demers  | January 29, 2016 01:00:00
FirstDibs in Marketing for Entrepreneurs

On partnering with sports athletes

Do you intend to get into partnership with athletes or teams for a marketing campaign? Here are the points to consider during the selection process.

Dear Amor, Will tying a campaign to a certain sports athlete or team give my marketing campaign more impact? What attributes should I be looking for in sports athletes I want to represent my brand? Sincerely,Tristan  Dear Tristan, Thank you for your question. I haven’t encountered ...

by Amor Maclang  | February 18, 2015 05:00:00
FirstDibs in Marketing for Entrepreneurs

How to market your campaign: Effectively getting the message across

Here are four effective rules that will surely serve as guidelines for all businesses (including startups and SMEs) when rolling out important marketing campaigns.

Dearest Amor,As someone who markets a lot of brands and campaigns, and is very involved in promoting movements that deal with helping places like Mindanao and Region 8, what recommendations can you make to some of us newbies who are looking for ...

by Amor Maclang  | January 07, 2015 05:00:00
Business Ideas

Using direct marketing to develop customer loyalty

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. Direct marketing is an effective tool for establishing and expanding a direct relationship with customers.

Due to the saturation of the market by so many competing products and services, the simple shotgun approach to advertising is no longer as effective as it used to be. There simply is too much "noise" to contend with in both the ...

by Raymond A. Martinez  | September 06, 2013 10:00:00
Startup Tips

Knowing the difference between marketing and sales

You need to know the difference between marketing and selling for you to be able to reach consumers. Here are a few pointers

Many business owners and practitioners mistakenly think of selling and marketing as interchangeable concepts. This is particularly true in the case of small businesses, which often equates marketing with selling due to organizational and resource limitations. But even if sales and marketing ...

by Ampy Rio  | May 22, 2013 10:00:00