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Business Ideas

PH startup marketing firm champions ad automation for small businesses

Using Brand Philosophy’s technology, local MSMEs can now use machines, codes to buy ads in real time

Within the same year it introduced Blog Ex—a unique blogging convention that helps businesses tap local bloggers—the Mandaluyong-based start-up, Brand Philosophy, has set its eyes on yet another novelty: advertorial automation.Following recent talks with its US-based IT partner Bluagile, the digital marketing ...

by Angelo Cantera  | November 07, 2016 06:00:00
Business Ideas

15 ways to attract and keep customers

Read advice from three experts.

by Peter Imbong  | May 14, 2013 03:00:00
Startup Tips

Five startup strategies

Entrepreneurs share tips about the crucial startup phase

All successful enterprises started with a brilliant business concept. Come up with a mediocre concept and it sure hurts the chances of a business taking off.This principle guided business partners and longtime friends Esel de Sagun and Em Somera in putting up ...

by Carlo P. Mallo  | February 12, 2013 10:00:00
Business Ideas

The merry months of online marketing

Make the most of your online marketing campaign during the holidays with these tips.

The Christmas season in the Philippines officially begins when the “ber” months start. September 1 ushers in the yuletide with christmas carols hitting the airwaves, Christmas decorations adorning houses, and series of weekend sales offered at the malls.But, the early start of ...

November 21, 2012 10:00:00
Business Ideas

Right on the mark

How do you operate in a competitive market? Two startups share their customer-centered strategies.

For businesses, it’s not enough to simply set up shop: you have to reach out to your target market, and make sure that they remember you rather than your competitors. However, the current advertising landscape is so crowded, and the sheer quantity ...

by Dante Gagelonia  | September 25, 2012 05:00:00
Business Ideas

The 80/20 marketing rule

This ratio and its applications can have a major impact on how you do business.

A strategy that Eric Ladines Villarama, a licensed guerrilla marketing master trainer, recommends for  startups launching their own marketing campaigns is the 80/20 rule. “There is a world of difference between efficiency and effectiveness, and it’s in that world that guerrillas flourish. ...

February 20, 2012 02:00:00
Business Ideas

Guerilla marketing 101

Get creative and see your business grow.

Don’t let limited resources hinder your marketing efforts. Get creative and see your business grow.[related|post]It\\\'s common sense: you need to spend on marketing to draw attention to your business. The problem, however, may lie in your lack of funds to get the ...

February 13, 2012 03:00:00
Business Ideas

The whys and hows of e-mail marketing

E-mail marketing gives businesspeople the opportunity to communicate with consumers on a personal level.

E-mail marketing is exactly what the name implies: using electronic correspondence to deliver timely and detailed messages about a product or service to consumers. E-mail marketing remains an important part of an entrepreneur or company\\\'s arsenal of tools: unlike traditional methods and ...

by KC Calpo  | February 13, 2012 10:00:00
Business Ideas

5 ways to get attention for your home-based business

Make your product or service known the non-traditional way.

When faced with the daunting task of marketing, home-based and freelance businesses are at a disadvantage—from a financial standpoint. And when regular means just won’t cut it, it’s time to try other methods. Make your product or service known the non-traditional way.[related|post]To ...

January 31, 2012 01:00:00
Business Ideas

Bottle caps recycled into eye-catching billboards

Three billboards made of bottle caps were unveiled this month.

Remember when a plant billboard mysteriously grew out of nowhere along EDSA last year? Well, prepare to be amazed again as this time an entire billboard made out Coca-Cola crowns has risen up the highway.This month, in line with its 100th anniversary ...

January 26, 2012 05:00:00
Startup Tips

Expert advice on network marketing

In network marketing circles, success could be measured by the income that one brings in.

Out of a thousand people who buy into a network marketing company, only five will achieve success. In network marketing circles, success could be measured by the income that one brings in. These days, for one to be considered “successful,” one must ...

by Jopet Pedroso  | January 18, 2012 06:00:00
Business Ideas

Marketing 101: Using Facebook for your business

Facebook is also for networking.

Businesses have found a new home and partner in cyberspace, and this doesn’t come as a surprise. The Internet has proved to be the best and cheapest marketing tool. Its reach is global, and costs are virtually free. As a result, social ...

December 14, 2011 09:00:00
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